Brad Keselowski is set to turn heads at New Hampshire Motor Speedway by racing a BuildSubmarines.com car that highlights a unique Brad Keselowski Red Sox partnership, blending motorsports excitement with Major League Baseball pride on June race day in New England. The collaboration is designed to celebrate the roots of the partnership between RFK Racing and BlueForge Alliance, with a nod to the Boston Red Sox and a mission to inspire the next generation workforce.
Details Behind Keselowski’s Boston Red Sox-Themed Car
Ahead of the upcoming race weekend, Keselowski’s #6 car will feature a distinct paint scheme that merges the recognizable blue, red, and white of BuildSubmarines.com with Boston Red Sox branding. This collaboration is built upon the RFK Racing and BlueForge Alliance partnership, which was first announced in 2023. BlueForge Alliance, a nonprofit organization, supports the U.S. Navy’s Submarine Industrial Base Program and encourages careers in manufacturing.
The deal guarantees multi-season sponsorship coverage across both the Keselowski and Ryan Preece camps as well as Chris Buescher’s car, with the BuildSubmarines.com colors popping up on all three entries throughout the year. For the New Hampshire event, it’s Keselowski who will headline, showcasing a design featuring iconic red socks splashed prominently across the side panels and hood of the #6 Ford. This eye-catching look was first previewed by RFK Racing months ago and later amplified by NASCAR through their official social media channels.
How the BlueForge Alliance Partnership Drives Keselowski and RFK Racing
The BuildSubmarines.com initiative is more than a sponsor’s logo, serving as a campaign to reach and energize America’s manufacturing and defense workforce. BlueForge Alliance aims to spark broader interest among youth and skilled workers to consider careers vital to both national security and economic stability.
Reflecting on the value of this partnership, Keselowski previously said,
I’m proud to support a cause of such vital significance to our country with this new partnership. The synergies between a NASCAR team and our military’s needs to stay on track fast are countless. We hope to inspire the workforce of the next generation across the country when they see RFK race and hear our message.
— Brad Keselowski, RFK Racing Driver
The reveal of the Red Sox-inspired scheme is a source of pride for Keselowski, especially considering New Hampshire marks the starting point for RFK Racing’s association with BlueForge Alliance two years ago. This return adds extra meaning as the team seeks to build momentum on and off the track.
Keselowski’s On-Track History and Expectations at New Hampshire
While the Red Sox theme is generating excitement, Keselowski’s competitive history at New Hampshire Motor Speedway also gives fans reason for optimism. Over his career, he has secured 10 top-five and 16 top-10 finishes at the track. His best result with RFK Racing came in 2023, earning a fifth-place finish. However, his career victories at New Hampshire were with Team Penske, not his current team.
Interestingly, while Ryan Preece is known as an avid Red Sox supporter, it is Keselowski who gets the honor of driving the Red Sox-themed car for this occasion. As NASCAR rolls into New England, the combination of Keselowski’s strong record, a meaningfully themed paint scheme, and the ongoing commitment to building America’s future workforce make this particular race both unique and impactful.
The Broader Impact of the Red Sox and NASCAR Collaboration
The launch of this special Red Sox-themed NASCAR ride at New Hampshire marks not just a creative crossover between baseball and racing, but also serves as a tribute to deep-rooted partnerships supporting American industry and defense. The involvement of organizations like BlueForge Alliance and initiatives such as BuildSubmarines.com highlights the sport’s influence in driving national conversations around manufacturing and military contributions. As the race unfolds, fans will witness an example of how iconic sports brands can come together to inspire, honor, and energize both local communities and broader national audiences.
⚾️ x 🏁@keselowski will sport this special @RedSox paint scheme at @NHMS! pic.twitter.com/TKv5p2Hmxb
— NASCAR (@NASCAR) September 18, 2025
⚾️ x 🏁@keselowski will sport this special @RedSox paint scheme at @NHMS! pic.twitter.com/TKv5p2Hmxb
— NASCAR (@NASCAR) September 18, 2025
