NASCAR fans are set for more than just high-speed thrills at New Hampshire Motor Speedway this weekend, as Cup Series champion Kurt Busch steps into a special role for the upcoming Mobil 1 301 race. The Cup Series champion special role highlights Busch’s transition from accomplished driver to respected race official at an event rich with playoff intensity and tradition.
Kurt Busch Returns to New Hampshire as Grand Marshal
The start of the Round of 12 in the NASCAR playoffs marks a significant moment at New Hampshire Motor Speedway, especially with the presence of Hall of Famer Kurt Busch. Known for his dramatic victory at Loudon in 2008, where he claimed his first Loudon the Lobster trophy, Busch now returns not as a competitor but as the Grand Marshal for the race. Busch announced his involvement on social media, sharing a photo of his past victory in the track‘s winner’s circle and building anticipation among his long-time supporters.
Taking on the role of Grand Marshal, the 47-year-old champion brings added significance to the contest and pays tribute to the deep connections he has maintained within NASCAR. Busch, who once drove the No. 45 car for Denny Hamlin and Michael Jordan’s 23XI Racing, will be supporting this team as they compete in the Mobil 1 301. His driving tenure at the team was followed by Tyler Reddick taking over his seat, strengthening the legacy Busch leaves behind.
Reflecting on his memorable moment at New Hampshire, Busch wrote:
“Headed to @NMHS this weekend to cover grand marshal duties and to support @23XIracing. In ‘08 I was able to capture the 1st ever Loudon the Lobster trophy. The track is gifting me a replica because I tried to donate mine to the Boston Aquarium.”
– Kurt Busch, Cup Series Champion
As a result of donating his original trophy to the Boston Aquarium, Busch had been without the cherished memento until track officials decided to present him with a replica this year, underscoring the respect and goodwill he inspires within the NASCAR community.
Busch’s Ongoing Involvement in NASCAR After Retirement
Since retiring from regular competition, Kurt Busch has maintained a strong presence in motorsport, channeling his experience into mentoring and consulting roles. He continues to work closely with 23XI Racing, offering guidance to drivers and sharing his knowledge from years behind the wheel. Despite a lower media profile, his behind-the-scenes contributions have been key for the team and its development.
Busch also fulfills commitments with longtime sponsors and places a strong emphasis on his ongoing physical recovery, a primary reason for stepping away from racing. His health remains a focus as he transitions into the post-driving phase of his career, yet his passion for the sport has never waned.
Adding to his legacy, Busch was named to NASCAR’s Hall of Fame class of 2026 through the Modern Ballot, an honor that recognizes his “blue collar” roots and the journey from hobby racer to elite competitor. The announcement brought heartfelt reflections from Busch, who shared his disbelief at achieving such distinction within the sport.
Now, as he accepts the duties of Grand Marshal at Loudon, Busch’s presence unites his storied career with a new chapter, offering old-school fans a sense of continuity while reinforcing his ongoing impact on the sport.
Impact of Busch’s Return and What Lies Ahead
The return of Kurt Busch to New Hampshire Motor Speedway is a reminder of his influence both on and off the track. His involvement as Grand Marshal, coupled with his ongoing mentorship at 23XI Racing, injects excitement into an already competitive playoff atmosphere. For dedicated fans and participants alike, seeing a NASCAR Hall of Fame inductee actively shaping the present and future of the sport is a resonant, inspiring sight.
As the Round of 12 unfolds at Loudon, all eyes will be on both the racing action and the Cup Series champion’s special role, hinting at future appearances and continued contributions from one of NASCAR’s most enduring figures.
Headed to @NMHS this weekend to cover grand marshal duties and to support @23XIracing. In ‘08 I was able to capture the 1st ever Loudon the Lobster trophy. 🦞 The track is gifting me a replica, because I tried to donate mine to the Boston Aquarium. 😊 pic.twitter.com/BV2yKpHXRe
— Kurt Busch (@KurtBusch) September 19, 2025
