RFK Racing Las Vegas NASCAR fans are set for a unique collaboration during the upcoming NASCAR Cup Series race at Las Vegas Motor Speedway. Crumbl, the rapidly expanding dessert company, and food industry powerhouse Sysco will be featured on the No. 60 RFK Racing Ford Mustang driven by Ryan Preece, aiming to bring added excitement to the Sunday showdown.
Crumbl and Sysco Share Enthusiasm for Racing Collaboration
Lydia Giusti, VP of Supply Chain at Crumbl, shared the company’s delight in joining the racing scene alongside Sysco.
“Crumbl is thrilled to be racing with Sysco around a NASCAR racetrack,”
said Lydia Giusti, VP of Supply Chain, Crumbl. She emphasized the positivity of being part of a sport known for its energetic and passionate fanbase.
“Our brand has always been about creating joyful moments, and there’s nothing quite like the energy and passion of race fans. Being featured on the No. 60 RFK Racing Ford Mustang allows us to share that joy with millions of NASCAR fans across the country,”
Lydia Giusti, VP of Supply Chain, Crumbl, added. This collaboration is designed to help both brands connect with the millions of enthusiastic race fans expected on race day.
Sysco’s Broader Goals for the NASCAR Platform
Sysco’s involvement goes beyond brand exposure. The company, with the support of Brand Activation Maximizer (BAM), hopes this NASCAR appearance will encourage fans to support neighborhood restaurants and small businesses that rely on their products.
“Sysco is excited to elevate its customers – like Crumbl – through the NASCAR platform, getting fans ready for great food when they see Ryan whiz by in No. 60,”
said Ferdinando DiQuattro, Sysco’s Desert Region President. He also noted,
“Our purpose is connecting the world to share food and care for one another, and we know that Crumbl and NASCAR fans will help us live up to that.”
Sysco is joined in this effort by co-sponsors Heinz Verified, Bibigo, and Ole Mexican Foods, further boosting community engagement.
RFK Racing Welcomes New Partners
RFK Racing President Chip Bowers highlighted the team’s enthusiasm about the partnership.
“We’re proud to showcase Sysco and Crumbl on our No. 60 Ford Mustang next weekend,”
Chip Bowers, RFK Racing President, expressed. He acknowledged the value of working with dynamic brands.
“Programs with fun and creative brands provide opportunities for teams and partners to connect with fans in new and exciting ways,”
Chip Bowers, RFK Racing President, continued. This alliance is set to enhance the experience for everyone involved, from team members to the fans in the stands and at home.
Anticipation Builds for Las Vegas NASCAR Cup Series Race
The highly anticipated NASCAR Cup Series event at Las Vegas Motor Speedway will unfold on Sunday, October 12, starting at 5:30 PM ET and broadcast live on USA Network. The collaboration between Crumbl, Sysco, RFK Racing, and key co-sponsors aims to inspire fans to engage with local businesses while enjoying the spectacle of high-speed competition.
With Crumbl and Sysco taking a visible role at this major race, the partnership is expected to strengthen ties between brands, teams, and the wider racing community, setting a positive example for future collaborations in the sport.
