Front Row Motorsports Las Vegas campaign is set to draw attention at Las Vegas Motor Speedway this weekend, as Zane Smith gears up alongside Long John Silver’s to unveil a fresh visual identity and menu innovation. The event, marking the second Cup Series visit to the Nevada track this season, brings both racing momentum and corporate excitement to the iconic venue.
Zane Smith’s Past Performance and Expectations for the Race
Zane Smith enters his fourth NASCAR Cup Series start at the 1.5-mile Las Vegas Motor Speedway, a place where he’s previously secured a best Cup result of 16th. In his seven previous NASCAR CRAFTSMAN Truck Series appearances at this location, Smith has collected five top-10 finishes and one top-five finish, demonstrating consistent competitiveness at the Vegas venue.
Long John Silver’s Launches Rebrand with the No. 38 Car
This weekend, the No. 38 Ford Mustang Dark Horse sports a bold new look as Long John Silver’s partners with Smith in a high-visibility rebrand effort. The updated design—which features the company’s modernized logo and a prominent focus on its chicken offerings—reflects Long John Silver’s commitment to food innovation. The “Chick Yeah” scheme on the car introduces the chain’s celebrated chicken tenders to the racing spotlight, while also hinting at upcoming menu expansions with new chicken wraps launching later in the month. Despite the changes, Long John Silver’s assures fans that their classic seafood options remain a core aspect of their brand identity.
Driver Zane Smith Shares His Mindset Ahead of the Weekend
Reflecting on recent challenges and his history at Las Vegas, Zane Smith remains optimistic about his prospects for the upcoming race. He recalls positive experiences racing at The Bullring with fellow competitor Noah Gragson and is eager to compete again at the Speedway, especially with Long John Silver’s new visual theme adding extra excitement.
“It’s been a challenging past couple of weeks, but the team and I are looking forward to Vegas,” said Smith. “We qualified ninth there in the Spring, but the finish didn’t fall where we wanted it to. We have a good baseline for where we need to be in order to compete, but it comes down to putting together the full weekend and maximizing our potential. I have a lot of good memories racing at The Bullring with Noah Gragson, and it’s cool that I get to make more with Long John Silver’s new scheme at the Speedway.”
– Zane Smith, NASCAR Driver
Significance for Fans and the NASCAR Season
The collaboration between Front Row Motorsports, Long John Silver’s, and Zane Smith not only energizes fans with an innovative car design but also highlights evolving sponsorship strategies in the NASCAR Cup Series. With excitement building for both the new branding and Smith’s performance, this Las Vegas event underscores the intersection of sports marketing and on-track competition. The results from this weekend’s race could have lasting effects for the remainder of the season, setting the stage for further brand activations and potentially reshaping how companies like Long John Silver’s engage with NASCAR audiences in Nevada and beyond.
