Rick Ware Racing Arby’s partnership takes center stage this weekend at the Las Vegas Motor Speedway, where Arby’s introduces its new Steak Nuggets to NASCAR fans during the South Point 400 race. Arby’s and Rick Ware Racing have joined forces to showcase this latest menu item, giving racegoers and viewers a unique culinary experience tied to the high-speed action.
Arby’s Introduces Steak Nuggets to NASCAR Fans in Vegas
Travelers and race fans gathering at Las Vegas Motor Speedway for the South Point 400 are in for a flavorful treat, as Arby’s presents its newly launched Steak Nuggets for sampling at the event. Known for its hearty meat offerings, Arby’s took the opportunity to collaborate with Rick Ware Racing to give fans a firsthand taste of the tender, seasoned Steak Nuggets, reinforcing the brand’s reputation for innovation in fast food.
The official debut of Arby’s Steak Nuggets comes alongside a special activation at the speedway, where the Rick Ware Racing team, led by driver Cody Ware, showcases both the brand and the new product through an eye-catching, Steak Nuggets-themed No. 51 Ford Mustang Dark Horse. Cody Ware, in addition to competing on track, will engage fans directly by distributing Steak Nuggets from an Arby’s food truck located in the fan zone behind the frontstretch grandstands. Scheduled serving times are set for Saturday from 11:30 a.m. to 12:00 p.m. PDT and Sunday from 11:30 to 11:50 a.m. PDT, making it accessible for many fans to experience the product.
It’s always fun to be a part of something new, especially when it’s as good as Arby’s Steak Nuggets,
Ware, driver, Rick Ware Racing
Everyone loves steak, and Arby’s has made it easy to enjoy anywhere, including the racetrack. I’m looking forward to handing out samples to fans this weekend and tapping into the energy they bring to our sport.
Ware, driver, Rick Ware Racing
Cody Ware Showcases the Brand On and Off the Track
In a unique blend of racing talent and brand promotion, Cody Ware will share more than just food with the fans. During Saturday’s practice and qualifying rounds, as well as throughout all 267 laps of Sunday’s race, his Arby’s Steak Nuggets Ford Mustang will be equipped with four in-car camera angles, providing television viewers with immersive perspectives—from the vehicle’s roof and rear bumper to rear-facing and full-interior shots offering a 360-degree experience.
Coverage of NASCAR’s pivotal weekend will be broadcast, with truTV providing live feeds from practice at 1:30 p.m. PDT (4:30 p.m. EDT) and qualifying at 2:40 p.m. PDT (5:40 p.m. EDT). The main event, South Point 400, airs live on USA at 2:30 p.m. PDT (5:30 p.m. EDT). Race fans at home and in the stands can also follow updates on SiriusXM NASCAR Radio, ensuring all audiences are engaged in the festivities as Arby’s strengthens its bond with the NASCAR community.
Seasoned Steak Nuggets Offer New Flavors and Versatility
According to Arby’s, Steak Nuggets are the ideal addition to a race day meal—seasoned with garlic and pepper, then hand-cut, seared, and smoked for flavor and tenderness. The product is promoted as an on-the-go protein option that can be eaten with either fingers or a fork, highlighting convenience for busy fans in the lively NASCAR environment.
Who doesn’t love tender and savory steak? But, until now, it’s been inconvenient to eat, particularly on the go,
Jeff Baker, Chief Marketing Officer, Arby’s
That’s why we created this new innovative product. Two of America’s favorite foods – nuggets and steak – combined to create Arby’s Steak Nuggets. No knife needed, fork optional. For race fans at the track, it’s the perfect meal.
Jeff Baker, Chief Marketing Officer, Arby’s
Steak Nuggets are available in three presentations. Fans can opt for the Steak Nuggets entrée, offered in five- or nine-piece servings alongside a fork and Hickory BBQ sauce. Alternatively, the Steak Nugget Sandwich features Steak Nuggets with Havarti cheese, crispy onions, tangy pickles, and mayo on a toasted bun. The third option is the Steak Nugget Bowl, where the Steak Nuggets are served over creamy white cheddar macaroni and cheese, finished with crispy onions. These options are now available at Arby’s locations nationwide for a limited time, making it easy for fans to enjoy wherever they are.
Unique Las Vegas Racing Experience and What Fans Can Expect
Upon arrival at Las Vegas Motor Speedway, attendees witness a swift and challenging race on a 1.5-mile oval, where drivers complete a lap in under 30 seconds and often reach speeds of about 185 mph. The track’s 20-degree banked turns and worn asphalt invite strategic, multi-line racing, offering both excitement for spectators and a test of adaptability for the drivers. From the fan zone to the grandstands, the atmosphere remains charged, especially with the added buzz around the Rick Ware Racing Arby’s partnership.
Vegas is one of my favorite tracks to go to on the schedule. It’s got a lot of character,
Ware, driver, Rick Ware Racing
And with the different lines you can run, you can find ways to make the car work for you even if your car isn’t exactly where you want it. If you don’t have a good handle on your car, there’s about a lane-and-a-half you can use in turns one and two. But if your car is handling well, you can take those bumps aggressively. That opens up a lot of racing opportunities from the bottom of the racetrack all the way to the wall.
Ware, driver, Rick Ware Racing
This dynamic partnership extends beyond branding, immersing fans in both the thrill of the South Point 400 and the excitement of tasting something new. The presence of Cody Ware, Arby’s Steak Nuggets, and a widespread promotional push reinforces connections between major NASCAR entities—such as Rick Ware Racing, Arby’s, and television broadcasters—ensuring this race weekend offers a memorable, multi-sensory experience for everyone present.
With Arby’s Steak Nuggets making their launch at this high-profile NASCAR event, fans and drivers alike will see firsthand how collaborations between major brands and racing teams can deliver more than just sponsorship—they also deliver new flavors and enhanced race day traditions.
