Harrison Burton is setting his sights on another strong result as he prepares for the final NASCAR Xfinity Series event of 2025 at Talladega Superspeedway, piloting the No. 25 AM Racing Ford Mustang with primary backing from DEX Imaging. The Harrison Burton Xfinity Series Talladega storyline centers on Burton’s bid to sweep both top-10 finishes at the Alabama superspeedway this season, as he and AM Racing continue their focused efforts during their third year in the series.
AM Racing Enters Its Third Xfinity Season with Harrison Burton
In 2025, AM Racing embarks on its third campaign in the NASCAR Xfinity Series, welcoming Harrison Burton to drive the No. 25 Ford Mustang across the entire 33-race schedule. The team, stationed in Statesville, N.C., made the news official in September 2024, announcing Burton’s transition from the NASCAR Cup Series to join their efforts starting from the season opener at Daytona International Speedway. The family-owned operation, aiming to foster growth, is leveraging Burton’s Cup Series experience to enhance their competitive edge.
Burton, originally from Huntersville, N.C., is no stranger to elite NASCAR competition. Over three years with Wood Brothers Racing in the Cup Series, he accumulated 108 starts and built a foundation of racing knowledge that now supports his Xfinity journey. AM Racing’s technical lineup supporting Burton includes experienced names like crew chief Danny Efland and spotter Kevin Hamlin, while the mechanical foundation is set by the AMR Chassis No. 012 and Roush-Yates Engines.
By the conclusion of the 2025 regular season, Burton held the 12th spot in driver points, with the team 13th in owner points. Their focus remains on maximizing results in the closing races, competing for the highest position among non-Playoff teams and targeting a top-five finish in the driver standings by the year’s end.
DEX Imaging Extends Its Support as a Key Partner
DEX Imaging continues its prominent partnership with both AM Racing and Harrison Burton, sponsoring several races in 2025, including this weekend’s United Rentals 250 at Talladega. Known as the largest independent dealer of document imaging technology in the U.S., DEX Imaging supplies and services top printer and copier brands such as Konica Minolta, Canon, Sharp, Ricoh, Xerox, and Kyocera. The company, with more than $500 million in annual revenue, distinguishes itself through staff expertise and a mission to help customers reduce document expenses while boosting productivity.
For the 94-lap Talladega finale, DEX Imaging will serve as the primary sponsor on the No. 25 Ford Mustang, underscoring its long-standing relationship with Burton, first established early in his career. This support adds to the momentum as the team aims for a strong finish to the Xfinity Series season at one of the sport’s most unpredictable tracks.
Harrison Burton’s Xfinity Track Record at Talladega Superspeedway
This Saturday’s United Rentals 250 marks Harrison Burton’s sixth NASCAR Xfinity Series start at the famed 2.66-mile Talladega Superspeedway. In his prior five appearances, Burton achieved two top-10 finishes, including a notable run earlier this year where he surged from a 29th starting position to secure eighth for AM Racing in the spring Ag-Pro 300.
Burton’s average finish at Talladega in Xfinity competition sits at 19.6, reflecting the volatility of superspeedway racing. His Cup Series résumé at the track is similarly notable, as he posted a best finish of 10th in the 2024 Geico 500 with Wood Brothers Racing. Burton has also contested the track in the NASCAR Craftsman Truck Series.
Career Highlights Across NASCAR Tiers
Since debuting in the NASCAR Xfinity Series, Burton has compiled 105 career starts, tallying four victories, 28 top-five finishes, and 59 top-10 results. His most fruitful year came in 2020, with wins at Auto Club Speedway, Homestead-Miami Speedway, Texas Motor Speedway, and Martinsville Speedway. He also finished a career-best eighth in the season standings twice during 2020 and 2021. Over four years of Xfinity competition, he’s maintained a solid average finish of 12.8.
Beyond Xfinity, Burton’s NASCAR credentials are extensive: he’s started 109 Cup Series events, 40 Craftsman Truck Series races, and 52 contests across various ARCA Menards Series platforms. He is also recognized as the son of Jeff Burton, former NASCAR driver and TV analyst.
AM Racing’s Performance History at Talladega
The United Rentals 250 represents AM Racing’s fifth career foray into Xfinity Series racing at Talladega. Their best result, courtesy of Burton, came earlier in 2025 when the team notched an eighth-place finish despite starting deep in the field. Across their four prior appearances at the Alabama superspeedway, AM Racing’s Xfinity team holds an average finish of 14.0.
When considering all tracks with a superspeedway layout, the AM Racing organization has logged 10 Xfinity Series starts to date, highlighted by two top-10 results and an average finish of 19.8. This indicates growing competitiveness for the Statesville-based squad when racing at high-speed tracks characterized by drafting and pack-style competition.
Las Vegas Motor Speedway Recap and Season Progress
Before arriving at Talladega, AM Racing and Burton competed at Las Vegas Motor Speedway for the Focused Health 302, the last 1.5-mile event of the 2025 Xfinity season. The team entered with optimism, hoping to build on an earlier top-10 run.
Burton and his crew, led by Danny Efland, demonstrated pace in practice, posting the eighth-fastest lap. A minor mishap in qualifying placed the No. 25 Ford Mustang 20th on the grid for the 201-lap event. However, Burton’s skill showed as he advanced through the field, repeatedly running at a top-10 pace and ultimately finishing 14th after negotiating multiple restarts and evolving track conditions.
This result, following a recent event at the Charlotte Motor Speedway ROVAL, provides the team with renewed confidence as they look to close out the season with momentum, particularly on superspeedway tracks where unpredictability and teamwork play pivotal roles.
Veteran Leadership Boosts AM Racing’s Outlook
Guiding Burton from the AM Racing pit box is crew chief Danny Efland, a veteran NASCAR Xfinity Series driver and race engineer. Talladega marks Efland’s 35th career race as a crew chief in the Xfinity Series and his second in a leadership role at the Alabama superspeedway. His experience includes one pole position, three top-five finishes, and 11 top-10s during his tenure as crew chief, which enhances AM Racing’s strategy and car setup on race day.
Spotter Kevin Hamlin rounds out the support team, ensuring effective communication and assistance during drafting battles and potential incidents, which are hallmarks of Talladega events.
Harrison Burton’s Perspective and Goals Heading Into Talladega
Burton approaches the season finale at Talladega with optimism, appreciating the collective effort from the AM Racing team throughout their 2025 superspeedway campaign. He reflected on the team’s progress and objectives for Saturday’s race:
These races can be unpredictable, but if we can stay out of trouble and make the right moves when it counts, I think we can be in position to contend for another strong finish — or maybe even something bigger.
– Harrison Burton, Driver
When discussing the key elements needed for success at Talladega, Burton highlighted the importance of a well-handling car and lessons learned from past superspeedway performances:
If you’re going to challenge for the win, you’ve got to put yourself in a good position, avoid getting shuffled out, and do everything you can to stay clear of any accidents.
– Harrison Burton, Driver
He also spoke to the unpredictable nature of Talladega, where even the fastest cars can find their races undone by unforeseen events:
Superspeedway racing is all about teamwork and timing — and I feel like we’ve got both on our side heading into Talladega.
– Harrison Burton, Driver
As the 2025 season nears its conclusion, Burton remains focused on improvement and team cohesion:
We want to be the best of the rest, and we’re focused on ending the year with momentum. With the speed and chemistry, we’ve developed with our No. 25 DEX Imaging Ford Mustang throughout the season, I know we can finish this season on a high note.
– Harrison Burton, Driver
Following the Las Vegas outing, Burton remains upbeat about carrying recent gains into the high-stakes Talladega finale:
Still, it was a good recovery from the Charlotte Motor Speedway ROVAL and a strong finish overall. Hopefully, this gives us some momentum heading into Talladega Superspeedway, where we can chase another top-10—or maybe even contend for the win.
– Harrison Burton, Driver
Thanking Partners and Looking Ahead
With 90 percent of the season complete, AM Racing and Harrison Burton extend gratitude for the continued support of partners like AIRBOX Air Purifier, Blue Wolf Cleaner & Degreasers, Dead On Tools, DEX Imaging, Eagle Rentals, Flying Circle, Mechanix Wear, Morton Buildings, Racing Radios, Volt Batteries, and WIX Filters. Each partner plays a key role in supporting the team’s quest for excellence at tracks such as Phoenix Raceway and throughout the Xfinity calendar.
For fans, AM Racing maintains active social media engagement across its website, Facebook, Instagram, and X (Twitter). Likewise, Burton shares updates and behind-the-scenes looks at his racing journey via his digital platforms.
Final Race Details and Broadcast Information
The United Rentals 250 at Talladega marks race number 31 of the 33-event 2025 NASCAR Xfinity Series schedule. The 94-lap, 250.04-mile contest begins with qualifying at 10:30 a.m. Central Time on Saturday, October 18, 2025. The green flag for the main event waves shortly after 3:00 p.m. local time (4:00 p.m. ET). Fans can catch the action live on The CW Network, Motor Racing Network Radio, and SiriusXM NASCAR Channel 90.
As the season closes, Harrison Burton and AM Racing leverage their partnerships, technical team, and momentum in pursuit of a top-10 sweep at Talladega, reinforcing their reputation as a rising Xfinity Series contender.
