Front Row Motorsports Secures Multi-Year MillerTech Deal

Front Row Motorsports partnership with MillerTech is set to continue, as the tech company has signed on for the 2026 and 2027 NASCAR seasons, extending its alliance with Noah Gragson and the No. 4 team. The renewal signifies mutual confidence and marks a significant milestone for both organizations as they look to build on their previous achievements.

Commitment from MillerTech and Praise for the Collaboration

MillerTech CEO Lester Miller expressed enthusiasm for continuing their journey with the team, highlighting the shared values between the organizations.

“Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech,”

said Lester Miller, CEO.

“Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.”

— Lester Miller, CEO

Noah Gragson Reflects on Support from MillerTech

Driver Noah Gragson acknowledged the significance of MillerTech’s return, seeing it as a vote of confidence in the team’s direction.

“It means a lot to have MillerTech return to Front Row and the No. 4 Team,”

said Noah Gragson.

“Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.”

— Noah Gragson, Driver

New Initiatives and Expanded Sponsorship

As part of the extended Front Row Motorsports partnership, MillerTech and the team will launch a six-part social media series. This content will spotlight how MillerTech products impact NASCAR fans, their customers, and partners, aiming to deepen engagement across platforms.

Key Races and Past Performance Highlights

The MillerTech branding will debut as the primary sponsor on the No. 4 Ford Mustang Dark Horse on May 17 at Dover Motor Speedway, hosting this season‘s NASCAR All-Star Race. Additional appearances are scheduled for Pocono Raceway on June 14 and New Hampshire Motor Speedway on August 23. Gragson, who previously won the All-Star Race Fan Vote for three consecutive years, placed sixth at Dover in 2024 while racing with Stewart-Haas Racing, and claimed a victory at Pocono in the NASCAR O’Reilly Auto Parts Series in 2022. His career also includes 111 NASCAR Cup Series starts, three top-five finishes, eleven top-ten finishes, and thirteen wins in the O’Reilley Auto Parts Series. He reached the Championship 4 in both 2021 and 2022.

Front Row Motorsports
Image of: Front Row Motorsports

Transition to Front Row Motorsports and Looking Ahead

After Stewart-Haas Racing’s closure, Gragson joined Front Row Motorsports for the 2025 season, achieving a best finish of fourth place at Talladega Superspeedway. The expanded partnership with MillerTech is set to shape the team’s future, bringing greater focus to races at some of NASCAR’s premier tracks. As the Front Row Motorsports partnership with MillerTech grows, expectations rise for further accomplishments and a strengthened bond within the sport.

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