Front Row Motorsports partnership with MillerTech has been renewed in a robust multi-year deal, powering Noah Gragson and the No. 4 team in the 2026 and 2027 NASCAR Cup Series seasons. Building on their collaboration, MillerTech and FRM aim to deepen their engagement in the RV, marine, and off-grid markets, and extend their reach to fans beyond the race track.
The agreement centers around values such as stewardship, community, and commitment to excellence, with MillerTech providing advanced battery technology to equip FRM and Gragson for continued success. The partnership’s goal is to create unique experiences for fans and reinforce the close connection between technological innovation and racing performance.
“Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech,”
Lester Miller, CEO, MillerTech.
“Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.”
Lester Miller, CEO, MillerTech.
Focusing on Longevity and Expanded Fan Engagement
Looking to 2026, MillerTech is intensifying its focus on delivering power solutions through its durable, high-performance batteries designed for various environments. To further highlight the impact of their technology, MillerTech and Front Row Motorsports will introduce a six-part social media series. This digital initiative will showcase how MillerTech products support the adventures and journeys of their fans, partners, and customers, whether on the racing circuit or in everyday adventures.
MillerTech’s dedication to reliability is also reflected in their customer support model, which includes a straightforward warranty policy. The company stands firmly behind its products, emphasizing honest and transparent service whenever customers invest in MillerTech lithium batteries. By prioritizing hassle-free support, MillerTech underscores the importance of dependable customer care as a core business value, reinforcing trust within its user base, from RV users to racing enthusiasts.
Key Race Events and Performance Milestones
MillerTech’s return as FRM’s primary partner will officially begin at the 2026 NASCAR All-Star Race on May 17 at Dover Motor Speedway, known as the Monster Mile. Noah Gragson’s record at Dover includes two top-five and five top-10 finishes in the NASCAR Xfinity Series, along with a sixth-place result in the 2024 Cup Series race while with Stewart-Haas Racing. Gragson has also been recognized by fans, securing the All Star fan vote in three consecutive years: 2023, 2024, and 2025, reflecting his popularity among racegoers.
“It means a lot to have MillerTech return to Front Row and the No. 4 Team,”
Noah Gragson, Driver.
“Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.”
Noah Gragson, Driver.
The No. 4 MillerTech Ford Mustang Dark Horse will make its next appearance at Pocono Speedway in June, where Gragson has previously taken the checkered flag in the Xfinity Series in 2022. The 160-lap event at the Tricky Triangle is scheduled for June 14, 2026, airing at 3:00 PM ET on Amazon Prime, with radio coverage on Motor Racing Network and SiriusXM channel 90.
MillerTech’s final primary appearance for 2026 will be at New Hampshire Motor Speedway on August 23, broadcast on the USA Network at 3:00 PM ET, with additional live updates via the Performance Racing Network and SiriusXM channel 90. These race weekends highlight the ongoing collaboration between Noah Gragson, MillerTech, and Front Row Motorsports as they pursue new achievements together.
Looking Ahead: The Significance of This Partnership
This multi-year partnership marks an important chapter for Front Row Motorsports, reinforcing their reputation for cultivating strategic, long-term relationships within NASCAR and the broader business community. The involvement of influential figures such as Lester Miller and brands like MillerTech brings added attention to NASCAR, further energizing sponsors, fans, and partners at key venues including Dover, Pocono, and New Hampshire. With Gragson’s evolving record, the team’s focus on excellent customer experiences, and commitment from organizations like MillerTech, expectations are high for the 2026 and 2027 NASCAR Cup Series seasons.
