Front Row Motorsports partnership with Aaron’s Rent-to-Own is set to grow in the upcoming years, as the two organizations announced an expanded alliance beginning with the 2026 NASCAR Cup Series season, following a successful collaboration in 2025 with driver Zane Smith. The multi-race, multi-year agreement will see Aaron’s return to sponsor the No. 38 Ford Mustang Dark Horse in eleven events, underscoring both companies’ commitment to NASCAR and their customers.
Aaron’s Deepens Ties with Front Row Motorsports for Multiple Seasons
The Aaron’s Company, headquartered in Atlanta, operates nearly 1,200 stores throughout 47 states and Canada, offering customers a wide range of rent-to-own products including appliances, electronics, and furnishings. Their renewed involvement with Front Row Motorsports and Zane Smith highlights a strategic push to expand brand visibility and consumer engagement through motorsports. After the 2025 season—which included three top-12 finishes for Smith and a notable seventh place at Atlanta Motor Speedway—Aaron’s decided to enhance its role with the team. The company will now be the primary sponsor in 11 Cup Series races during both of the next two seasons, solidifying its legacy within the NASCAR community.
“We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community. This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country,”
shared Cory Miller, CEO, The Aaron’s Company.
“We look forward to an exhilarating season and are proud to support Zane and the No. 38 team as we race towards victory.”
— Cory Miller, CEO, The Aaron’s Company
2026 Race Schedule Features Iconic Venues and Competitive Opportunities
Aaron’s sponsorship begins in 2026 at the Atlanta Motor Speedway on February 22. The schedule also includes the Circuit of the Americas, where Zane Smith secured consecutive victories in the 2022 and 2023 NASCAR CRAFTSMAN Truck Series seasons. The complete lineup for the Aaron’s-backed No. 38 Ford Mustang Dark Horse spans premier circuits such as Phoenix Raceway, Bristol Motor Speedway, Talladega Superspeedway, and Daytona International Speedway.
The full race dates for Aaron’s involvement in 2026 are as follows:
1. 2/22 – Atlanta Motor Speedway
2. 3/1 – Circuit of the Americas
3. 3/8 – Phoenix Raceway
4. 4/12 – Bristol Motor Speedway
5. 4/26 – Talladega Superspeedway
6. 6/7 – Michigan International Speedway
7. 7/12 – Atlanta Motor Speedway
8. 8/15 – Richmond Raceway
9. 8/29 – Daytona International Speedway
10. 9/19 – Bristol Motor Speedway
11. 10/11 – Charlotte Motor Speedway ROVAL
Enthusiasm from the No. 38 Team for the Year Ahead
This broader partnership has energized the Front Row Motorsports crew and its driver. Zane Smith reflected on the progress and future potential created through the renewed deal.
“The team and I are excited to have Aaron’s back with us, and in a bigger capacity too,”
said Zane Smith.
“We had some solid runs with them on the car in 2025, and I know there will be more to come in 2026. Hopefully we can get Lucky Dog in Victory Lane.”
— Zane Smith, Driver, No. 38 Ford Mustang Dark Horse
Future Outlook for Front Row Motorsports and Aaron’s
Expanding the Front Row Motorsports partnership with Aaron’s is expected to elevate both the race team and the retail brand in the eyes of fans and consumers. With high-profile venues on the calendar and a proven driver behind the wheel, the collaboration seeks to deliver substantial results on the track while also enhancing Aaron’s reach nationwide. As the 2026 season approaches, anticipation builds around whether Zane Smith and the No. 38 team can turn their momentum into race victories and further milestones for their expanding partnership.
