Front Row Motorsports partnership with Community Choice Financial Family of Brands (CCF) will continue into the 2026 NASCAR season, with CCF brands Speedy Cash and TitleMax returning as significant sponsors across both Cup and Truck Series teams. The agreement ensures ongoing support for key drivers including Zane Smith, with Speedy Cash and TitleMax featuring prominently on the No. 38 Ford Mustang Dark Horse and other team vehicles.
Speedy Cash and TitleMax to Bolster 2026 Race Efforts
CCF, a notable provider of financial services for consumers seeking credit access, is set to further its partnership with Front Row Motorsports. The company’s Speedy Cash brand is slated to launch its 2026 season sponsorship at the iconic Daytona 500 in February, adorning the black and green Ford Mustang Dark Horse. Following Daytona, Speedy Cash will have a visible presence at Kansas Speedway, Texas Motor Speedway, Nashville Superspeedway, and again at Kansas Speedway in September, making for a total of five primary sponsorships during the Cup Series season.
TitleMax, a prominent title loan provider, will start its 2026 sponsorship campaign with Smith at Las Vegas Motor Speedway in March. The brand will reappear for consecutive races in September at Darlington Raceway and World Wide Technology Raceway, finalizing its season with an appearance at Phoenix Raceway in October.
Expanded Support Across Teams and Drivers
TitleMax is also scheduled to support Noah Gragson and the No. 4 team during February’s EchoPark Motor Speedway race in Atlanta, Georgia. In NASCAR’s CRAFTSMAN Truck Series, both Speedy Cash and TitleMax are set to back drivers Layne Riggs and Chandler Smith in the SpeedyCash.com 250 at Texas Motor Speedway in May. TitleMax will serve all season long as an associate partner for Riggs and the No. 34 team, while Speedy Cash will maintain its relationship with Chandler Smith and the No. 38 truck as a season-long associate sponsor.
Team Members and Sponsors Express Enthusiasm for Continued Partnership
Zane Smith, reflecting on the value of these returning sponsors, remarked,
“Speedy Cash and TitleMax played a crucial role at Front Row Motorsports, supporting the organization throughout the 2025 season, so it’s great to see them return for more fun,”
— Zane Smith, Driver
“TitleMax was on the car at Talladega when we took the pole and at Darlington when we came home 13th. We’ve had some strong runs together, and I know we can get them both to Victory Lane soon.”
— Zane Smith, Driver
From the sponsor side, Bill Baker, President of Community Choice Financial Family of Brands, shared his thoughts:
“We are proud of this partnership and believe Zane, along with the other FRM drivers, will continue to represent our brands with class and a passion to compete,”
— Bill Baker, President, CCF
“Our thousands of dedicated teammates and loyal customers are excited to ride along for what we hope is a safe and successful race season!”
— Bill Baker, President, CCF
Implications for the 2026 Season
The renewed Front Row Motorsports partnership with CCF and its brands is expected to strengthen the team’s competitive prospects for the 2026 NASCAR season. With staple venues like Kansas Speedway, Phoenix Raceway, and Texas Motor Speedway on the schedule and a robust lineup of drivers such as Zane Smith, Chandler Smith, Noah Gragson, and Layne Riggs, Front Row Motorsports is positioned for continued growth. The support from both long-standing and new associate partners highlights the team’s appeal, and fans can expect spirited performances as the drivers aim for more trips to Victory Lane.
