Chase Elliott UniFirst sponsorship 2026 plans have been unveiled, confirming UniFirst Corporation will serve as the primary sponsor for Elliott and Hendrick Motorsports’ No. 9 team during five NASCAR Cup Series events next season. The partnership brings UniFirst’s signature green branding back to some of the sport’s premier tracks beginning in March 2026.
UniFirst Expands Commitment to No. 9 Team for 2026
UniFirst Corporation, recognized as a leader in customized business uniform programs and facility solutions across North America, has announced its 2026 NASCAR Cup Series sponsorship schedule with Hendrick Motorsports. The company will feature as the main sponsor of the No. 9 Chevrolet Camaro, piloted by 2020 Cup Series champion and eight-time Most Popular Driver Chase Elliott, in five high-profile races throughout the season.
The agreement extends UniFirst’s role as a key sponsor with the No. 9 team, marking the seventh consecutive year of this collaborative relationship. The distinctive UniFirst No. 9 car, highlighted by its bold green colors and renowned U-Mark logo, will return to the track at Darlington Raceway, kicking off its 2026 campaign on March 22.
Race Dates Announced for UniFirst Sponsorship Appearances
The five selected races where the Chase Elliott UniFirst sponsorship 2026 will be showcased include:
- Darlington Raceway – Sunday, March 22 at 3 p.m. ET (FS1 broadcast)
- Martinsville Speedway – Sunday, March 29 at 3:30 p.m. ET (FS1 broadcast)
- Richmond Raceway – Saturday, August 15 at 7 p.m. ET (USA Network broadcast)
- Charlotte Motor Speedway ROVAL – Sunday, October 11 at 3 p.m. ET (USA Network; playoff race)
- Martinsville Speedway – Sunday, November 1 at 2 p.m. ET (NBC; playoff race)
These events offer key stages for Elliott to aim for strong performances and potentially add victories under the UniFirst banner as both regular season and playoff races are included in the schedule.
Excitement and Optimism from UniFirst and Chase Elliott
Company leaders and Elliott alike have expressed their enthusiasm for the ongoing partnership.
“We’re excited for another season of partnership with Hendrick Motorsports and Chase Elliott,”
said David Katz, Executive Vice President of Sales and Marketing at UniFirst.
“The team consistently represents the highest levels of performance and integrity, and we are proud to have our brand associated with them. We are looking forward to getting back on the track and are looking forward to bringing home some wins in 2026.”
“I’m eager to see what 2026 has in store for our No. 9 team after a solid 2025,”
said Elliott.
“We’ll have the UniFirst colors on board at tracks where we had some promising runs last year, and that makes me confident we can build on those and hopefully get UniFirst to victory lane in the process.”
Ongoing Support for Hendrick Motorsports
In addition to serving as a race sponsor, UniFirst functions as the Official Workwear Provider for Hendrick Motorsports. The company supplies uniforms, workwear, and essential facility services to not only the racing team but also Hendrick Automotive Group, underscoring its investment in supporting high-performance organizations both on and off the track.
With the 2026 NASCAR Cup Series season approaching, the continued partnership between UniFirst, Chase Elliott, and Hendrick Motorsports is set to build on a foundation of previous successes. Fans and stakeholders alike will be watching closely as the No. 9 team looks to convert this renewed support into strong results throughout the upcoming campaign.
