Kyle Larson Rick Hendrick TikTok has become a surprising intersection of technology and tradition inside the NASCAR world, as Larson, a championship-winning driver for Hendrick Motorsports, shared a behind-the-scenes story about his boss’s lighthearted obsession during his appearance on The Driver Project. In a candid discussion, Larson revealed that Rick Hendrick, owner of Hendrick Motorsports, has made a habit of sending him TikTok videos focused on racing crashes, providing both comic relief and evidence of a genuine concern for his driver’s wellbeing.
Larson’s NASCAR career once stood on the brink of collapse in 2020, following a year-long suspension after a racially charged comment during an iRacing event. Rick Hendrick, however, extended an opportunity for redemption by signing Larson to pilot the No. 5 Chevrolet. In return, Larson delivered remarkable results: two championships and 32 race victories within five years, solidifying his place in HMS history. Through these years, Larson and Hendrick built a relationship based on persistence, mutual respect, and shared passion for victory, with Hendrick also supporting Larson’s racing projects such as the demanding Indy 500-Coke 600 doubleheader.
How Hendrick Uses TikTok to Keep Tabs on His Star Driver
Larson gave an inside look into Hendrick’s slightly unconventional yet humorous way of staying connected and watching over his driver. As the reigning Cup Series champion described, despite the high level of trust between them, Hendrick is notably anxious about Larson’s continued participation in sprint car events, due to the inherent risks of injury.
“Rick has this thing. So, he’s on TikTok all the time. He’ll send me random — the only time he texts me is he’ll send me TikToks of me crashing sprint cars.”
— Kyle Larson, via The Driver Project.
According to Larson, the influx of TikToks from Hendrick doesn’t just include recent moments, but also clips spanning several years, often prompting Hendrick to check on his driver’s wellbeing in a way that mirrors the care of a protective grandfather. Larson usually reassures his boss that the clips feature old incidents, and offered a humorous depiction of Hendrick as someone who has become invested in digital trends, particularly TikTok, and can’t seem to resist sharing what he finds.
“All these TikToks of people crashing, me crashing. … But yeah, so he loves to send TikToks of me crashing from like years before and he’s like, ‘Are you OK?’ I’m like, ‘Rick, that was from like six years ago.’”
— Kyle Larson added.
The Dynamic Between Driver and Owner: Support, Motivation, and Triumph
The relationship between Larson and Hendrick extends well beyond digital banter. The 2025 Cup season underscored their collaborative resilience: Larson endured a significant mid-year performance slump, notably timed with his attempt at competing in both the Indy 500 and Coca-Cola 600. Throughout this period, Hendrick’s unwavering support—and that from the rest of HMS—kept Larson determined and focused despite setbacks.
“Even through all the bad weeks that we were having and lack of speed, I was confident because racing for Hendrick Motorsports was like, ‘Okay, I mean this isn’t going to last long, like we’re gonna next week we’re going to get them.’”
— Kyle Larson said.
The consistency of fast cars, a high-performance Chevy fleet, and the encouragement from skilled teammates, including Cliff Daniels as crew chief, formed a reliable foundation for Larson. That stability kept him on a path to reclaiming the championship and becoming a dominant competitor despite adversity.
“I think we’re probably even more motivated than ever through those struggles…kept us on the right path and kept us zoned in on what we needed to do and keep working.”
— Kyle Larson added.
The Impact of Hendrick’s Leadership Style and Forward Outlook
Larson’s accounts portray Rick Hendrick as more than a racing boss—he is a mentor who blends genuine concern with a willingness to embrace new trends, like the use of TikTok, to connect with his drivers. This unique approach fosters loyalty and camaraderie, helping make Hendrick Motorsports the most accomplished team in NASCAR history.
Looking ahead, the chemistry between Larson, his teammates, and Rick Hendrick is expected to yield more success. Continuous investment, emotional support, and adaptation to modern culture keep the team thriving in the ever-evolving world of motorsports. The future holds anticipation over how many more times Kyle Larson will achieve victory—and perhaps how many TikToks Rick Hendrick will send—cementing their legacy together at the front of NASCAR competition.
The Driver’s Project Podcast Ep. 67 Presented by @keizerwheels
Rick Hendrick still gets nervous about @KyleLarsonRacin & @corey_day_ running sprint cars.
Full episode links 👇
YouTube: https://t.co/dzS9qzr1A0
Spotify: https://t.co/kEtXsSIoGn
Apple: https://t.co/8dJJJqSzol pic.twitter.com/vQ8Qd6naA7
— The Drivers Project (@thedriversproj) December 7, 2025
