Chase Elliott will showcase a striking new paint scheme during the 2026 NASCAR Cup Series fall events, as Hendrick Motorsports announced a Kelley Blue Book-sponsored design for the No. 9 Chevrolet that will debut at Kansas Speedway on September 27 and Phoenix Raceway on October 18. The Chase Elliott new paint scheme introduces a refreshed visual identity for one of the sport’s leading drivers, aiming to capture fans’ attention during these highly anticipated races.
Kelley Blue Book Partnership Sparks Bold Design
Hendrick Motorsports officially revealed the two-race paint scheme on Monday, emphasizing Elliott’s continued popularity after being named NASCAR’s Most Popular Driver for the eighth year in a row. The 2026 look features Kelley Blue Book branding, representing a key sponsor partnership as Elliott prepares for these critical fall races.
NAPA Also Returns for 2026 Season
In addition to the Kelley Blue Book collaboration, last week saw the unveiling of next season’s No. 9 paint scheme with NAPA serving as Elliott’s primary sponsor. This marks the 2020 champion’s eleventh consecutive campaign in NASCAR’s premier series, reflecting strong and consistent support from major partners like NAPA and Kelley Blue Book.
Fan Excitement for New Livery
The announcement was accompanied by a spirited message, highlighting the team’s enthusiasm and fan anticipation.
“New year, new look! 🔥💙 The 2026 @KelleyBlueBook ride is here and ready to roll for @chaseelliott – Spot it next year at @kansasspeedway and @phoenixraceway. Who’s excited? 🙌 #NASCAR pic.twitter.com/KiPO0LMbaF”— Kelley Blue Book (@KelleyBlueBook)
Several digital renderings of the Kelley Blue Book paint scheme for 2026 were shared, fueling excitement among fans and positioning Elliott’s car as a must-watch entry at both Kansas Speedway and Phoenix Raceway.
What This Means for Chase Elliott and NASCAR
This unveiling highlights the importance of fresh branding and high-profile sponsorships in modern motorsports. For Chase Elliott, the new paint scheme promises to energize his fan base and elevate his presence during the critical fall races of the 2026 NASCAR Cup Series, underscoring his status as a leading driver with strong commercial backing.
New year, new look! 🔥💙 The 2026 @KelleyBlueBook ride is here and ready to roll for @chaseelliott – Spot it next year at @kansasspeedway and @phoenixraceway. Who’s excited? 🙌 #NASCAR pic.twitter.com/KiPO0LMbaF
— Kelley Blue Book (@KelleyBlueBook) December 8, 2025
