Chase Elliott will see Prime Video once again take center stage as the primary sponsor for his No. 9 Hendrick Motorsports Chevrolet during three important NASCAR Cup Series events in 2026. This renewed Chase Elliott Prime Video sponsor partnership is set to spotlight Elliott at Talladega Superspeedway, Texas Motor Speedway, and Dover Motor Speedway.
Confirmed 2026 Race Appearances and Schedule Highlights
Prime Video’s first scheduled race as Elliott’s lead sponsor in 2026 will take place at Talladega Superspeedway on April 26. Following this debut, the unique blue and black Prime Video livery will appear at Texas Motor Speedway on May 3 and then at the high-profile NASCAR All-Star Race at Dover Motor Speedway on May 17.
This isn’t the first time Prime Video has joined forces with Elliott, as the sponsor supported him in two 2025 races at Talladega and Kansas Speedway. These races directly led into Prime Video’s five-race broadcast run—an approach repeating next year.
Prime Video Broadcasts to Feature Prestigious NASCAR Events
The upcoming Prime Video NASCAR broadcast line-up will kick off with the Coca-Cola 600 at Charlotte Motor Speedway on May 24. The network’s NASCAR stretch will continue with the Cracker Barrel 400 at Nashville Superspeedway on May 31, the FireKeepers Casino 400 at Michigan International Speedway on June 7, and a notable stop at Pocono Raceway on June 14.
Prime Video’s 2026 NASCAR broadcast schedule wraps up with the Anduril 250, part of the NASCAR San Diego Weekend at Naval Base Coronado on June 21. This special event will feature all three of NASCAR’s National Series tackling a 16-turn, 3.4-mile street circuit—a rare format in the sport’s calendar.
Elliott’s Consistent Performance and Popularity in NASCAR
Chase Elliott remains one of NASCAR’s most popular drivers, having secured the Cup Series’ Most Popular Driver title for the eighth consecutive year in 2025. With 21 career wins and a championship to his name from the 2020 season, Elliott continues to impress on the circuit.
During the 2025 Cup Series, Elliott—hailing from Dawsonville, Georgia—claimed two race victories, earned 11 top-five and 19 top-10 finishes, and took eighth place in the final standings. His enduring partnership with Hendrick Motorsports highlights his status among elite competitors in the NASCAR Cup Series.
A Continuing Relationship Between Elliott and Prime Video
The return of Prime Video as a primary sponsor not only elevates Elliott’s visibility in high-profile races but also strengthens the streaming service’s connection to NASCAR fans. With major events and unique tracks forming part of their shared 2026 calendar, both Elliott and Prime Video are set for an impactful season together.
