Chase Elliott will feature a new look on the track during the 2026 NASCAR Cup Series season, as Prime Video reconnects with Hendrick Motorsports to sponsor his No. 9 Chevrolet in three races each year through 2027. The Chase Elliott Prime Video sponsorship begins in late April with a debut at Talladega Superspeedway, highlighting Prime Video’s ongoing involvement in the sport.
Sponsorship Details and Race Schedule
The revamped No. 9 car, complete with Prime Video branding, will first appear at the iconic Talladega Superspeedway. Elliott’s car will then race in Texas Motor Speedway, with the third flagship outing taking place at the All-Star Race hosted at Dover Motor Speedway in mid-May. This sequence precedes Prime Video’s own major broadcast kickoff, as the streaming platform starts its second season of airing five NASCAR Cup Series races, beginning with the Coca-Cola 600 on May 24.
Building Momentum Ahead of Prime Video’s Broadcast Season
The new partnership puts Prime Video’s branding at the forefront as NASCAR fans gear up for another exciting televised season. The All-Star Race at Dover promises to be a major venue for the partnership’s showcase, combining on-track action with the promotional power of Prime Video and Hendrick Motorsports. The sponsorship supports Elliott’s prominence as he competes at high-profile racing locations, including Talladega, Texas, and Dover.
Team Response to the Announcement
“A prime look for a prime season. Get the complete look at the @sportsonprime scheme hitting the track in 2026.”
— Hendrick Motorsports (@TeamHendrick)
What This Could Mean for Elliott and Hendrick Motorsports
Fans can expect to see Chase Elliott represent his team and sponsor at key points in the season, giving added visibility to both Prime Video and Hendrick Motorsports in the NASCAR Cup Series. With its broadcast presence growing, Prime Video’s ongoing sponsorship signals greater synergy between live motorsports and digital streaming, potentially attracting new audiences to both entities as the season unfolds.
A prime look for a prime season. Get the complete look at the @sportsonprime scheme hitting the track in 2026.
Full gallery: https://t.co/IUIi1FtPKu pic.twitter.com/2J8rVLyoeb
— Hendrick Motorsports (@TeamHendrick) December 16, 2025
