Chase Elliott and the No. 9 team from Hendrick Motorsports are set to welcome Prime Video back as their primary sponsor for three NASCAR Cup Series races in the 2026 season. The Chase Elliott Prime Video sponsorship follows a similar partnership from the previous year, strengthening Elliott’s presence on the track and giving fans a refreshed visual to look forward to.
Prime Video Paint Scheme Returns for 2026
This coming season, Elliott’s No. 9 Chevrolet will showcase an updated Prime Video paint scheme, which was recently unveiled through 3D images. The new design features a notably darker base with Prime Video’s recognizable blue at the center of the doors, highlighted with touches of NASCAR’s red and yellow weaving between the black and blue. The shift marks a dramatic change from last year’s look, which leaned on more blue and white accents from Prime Video.
The new appearance aims to give the car a bolder identity on the race track and deepen the visual impact of the partnership as Elliott competes in select high-profile races.
2026 Race Schedule for Prime Video Sponsorship
The three races selected for the 2026 Chase Elliott Prime Video sponsorship are:
- April 26: Talladega Superspeedway
- May 3: Texas Motor Speedway
- May 17: All-Star Race at Dover Motor Speedway
Prime Video’s presence will first be seen when Elliott hits the track at Talladega, an event that tends to attract significant attention from NASCAR fans. The sponsorship will then move to Texas Motor Speedway, following up with the high-stakes All-Star Race at Dover Motor Speedway later in May.
Performance in 2025 and Elliott’s Ongoing Legacy
In the 2025 season, Elliott took Prime Video colors to Talladega, where he finished fifth, to the All-Star Race at North Wilkesboro Speedway, earning another fifth-place finish, and Kansas Speedway, bringing home a fifteenth-place result. These consistent showings reinforced both Elliott’s stamina and Prime Video’s commitment to supporting notable performances in the series.
Chase Elliott closes in on the 2026 season after achieving his first season with multiple wins in the NASCAR Cup Series since 2022, by notching victories at his home track, EchoPark Speedway in Atlanta, and at Kansas Speedway during the Fall races. By the end of the campaign, he secured an eighth-place spot in the championship standings, reflecting both determination and steady performance throughout the season.
Career Milestones and Looking Ahead
With 358 career starts in the NASCAR Cup Series, Elliott boasts a record of 21 wins, 115 top-five finishes, and 190 results in the top 10. As the son of NASCAR Hall of Famer Bill Elliott and the 2020 NASCAR Cup Series champion, Chase Elliott continues to set a high standard for competitors. Now partnered again with Prime Video, he aims to capture the broadcasting partner’s first Cup Series win in this upcoming sponsorship cycle.
The renewed alliance underlines Prime Video’s confidence in both Elliott’s capabilities as a driver and the promotional value of teaming up with one of NASCAR’s most recognized names. As the 2026 season approaches, all eyes remain on Elliott, his team, and their shared goal of reaching new milestones together.
