Jeb Burton, driver of the No. 27 car in NASCAR’s Xfinity Series, is entering the new season with outspoken ambitions and a focus on the famed Daytona International Speedway. As the season opener approaches, Burton has laid out his specific Jeb Burton Daytona goals, connecting his family’s racing heritage at Daytona with a personal drive for victory.
Chasing Family Legacy at Daytona
Raised among racing legends, Jeb Burton has always held the spotlight, with his family’s achievements creating an additional layer of expectation. The Crossroads podcast recently featured Burton, who candidly discussed his outlook for the coming year and elaborated on his objectives for the Daytona opener. Speaking about his deep personal motivation, Burton stated,
“With Daytona, I really want to win there.”
– Jeb Burton, Driver.
Burton revealed that every member of the Burton family who has competed at Daytona — including his father Ward, his uncle Jeff, and cousin Harrison — has celebrated a win at the iconic track, except for himself. This missing triumph adds extra meaning to this year’s Daytona race for the 33-year-old driver. Recalling his closest attempt, Burton described a previous near-victory, saying,
“I’ve been close to winning there before and leading in turn three on the last lap in the No. 10 car in 2021 was the closest.”
– Jeb Burton, Driver.
That race ended in heartbreak, as Burton finished a mere foot and a half behind A.J. Allmendinger after an exhilarating dash to the checkered flag. Despite the disappointment, he acknowledged the strong performance shared with his teammate in a hotly contested finish.
Sponsorship and New Opportunities Ahead
This season brings additional momentum for Burton and Jordan Anderson Racing, as the driver announced Golden Corral’s return as the primary sponsor of his No. 27 Chevy for 2026. Recognizing the sponsor’s unwavering support, Burton expressed gratitude and reaffirmed his determination to secure a win at Daytona, referencing the missed opportunity at Talladega last year, where he led until the race was taken from him in the closing moments.
The team’s partnership with Richard Childress Racing (RCR) and upcoming technical collaboration have added to Burton’s optimism. He described the new support by saying,
“I feel like this new RCR support that we are getting should definitely make out program better. We are working hard to try to use those resources correctly.”
– Jeb Burton, Driver.
While Burton’s last trip to victory lane occurred in 2023, he nonetheless ended last season with eight top-10 finishes and a 14th place in the overall driver standings, underscoring consistency even without a playoff berth. Notably, his past performances at Daytona and Talladega have kept him in the conversation as a driver to watch, especially as the sport’s focus returns to super speedways.
What the Season Opener Means for Burton and His Team
As his team prepares for the Daytona season opener, Jeb Burton’s targets are shaped by a combination of family tradition, recent team changes, and strong sponsor support. The upcoming race at Daytona International Speedway stands as a pivotal opportunity for Burton to finally match his family’s achievements at the track and prove the capabilities of Jordan Anderson Racing’s new RCR partnership. For Burton and his supporters, a win at Daytona would be more than just another victory; it would solidify his place within a storied NASCAR lineage and could catalyze momentum for the season ahead.
Daytona is the goal.
Full episode here. 🎙️: https://t.co/DobdC355TT pic.twitter.com/xPu2KwiB1G
— Jeb Burton (@JebBurtonRacing) January 2, 2026
