Chumba Casino has announced the expansion of its partnership with 23XI Racing for the 2026 NASCAR Cup Series, broadening its commitment to support both Bubba Wallace and Tyler Reddick. This deepened 23XI Racing partnership expansion will see increased sponsorship presence on racetracks throughout the season, offering fans new experiences and continuing an engaging motorsports collaboration.
Renewed Commitment Brings Chumba Casino Branding to More Races
Chumba Casino, recognized as a major force in North America’s online Social Plus games, will continue to feature its vibrant paint scheme on 23XI Racing vehicles. This includes the No. 23 Toyota Camry XSE with Bubba Wallace at the wheel and the No. 45 Toyota Camry XSE driven by Tyler Reddick. The partnership’s expansion means both race cars will prominently display the Chumba Casino brand at multiple high-profile NASCAR Cup Series events.
Reflecting on last year’s partnership success, Steve Lauletta, team president of 23XI, remarked,
“After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba,”
said Steve Lauletta, 23XI team president.
“Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
– Steve Lauletta, 23XI team president
Chumba Casino’s Enhanced Presence With Reddick and Wallace
Tyler Reddick, who has notched up eight NASCAR Cup Series race victories, will carry Chumba Casino’s distinctive colors across several major races in 2026. His season with Chumba Casino branding kicks off at the highly anticipated pre-season exhibition at Bowman-Gray Stadium on February 1, followed by his participation in the season-opening race at Daytona International Speedway on February 15.
Bubba Wallace, an established force on the track, made headlines last summer with a landmark victory at Indianapolis Motor Speedway while racing under Chumba Casino sponsorship. Wallace will once again represent the brand during the Brickyard 400, among other scheduled events this season.
Fan Engagement Initiatives and Season Highlights
Ben Whitford, Chief Marketing Officer at VGW, the parent company of Chumba Casino, emphasized the strong relationship and future plans between the organizations:
“Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026,”
said Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company.
“Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
– Ben Whitford, Chief Marketing Officer, VGW
The renewed partnership also means more interactive opportunities for NASCAR fans. Chumba Casino plans to offer special giveaways such as VIP race experiences and meet-and-greets with Reddick and Wallace. These initiatives aim to deepen the connection between the brand, the drivers, and NASCAR enthusiasts. Additionally, the partnership extends into new Chumba Casino games featuring 23XI Racing themes throughout the season.
What Lies Ahead for the Expanded Partnership
The 2026 NASCAR Cup Series campaign launches with the Cook Out Clash at Bowman-Gray Stadium on Sunday, February 1 at 8:00 PM ET. Fans can tune in via FOX, MRN, and SiriusXM NASCAR Radio Channel 90 for coverage. As Chumba Casino’s partnership with 23XI Racing continues to grow, the team, including Bubba Wallace and Tyler Reddick, aims for more memorable victories, enhanced fan experiences, and increased on-track success during the coming year.
