23XI Racing is expanding its partnership with Chumba Casino for the 2026 NASCAR season, deepening their collaboration to excite fans with more giveaways and notable on-track moments. The enhanced 23XI Racing partnership expansion will see Chumba Casino increasing its involvement with drivers Tyler Reddick and Bubba Wallace, delivering fresh activations and experiences at multiple events throughout the year.
Chumba Casino Renews and Broadens Support for 2026
The partnership between Chumba Casino, a leading North American online Social Plus games company, and 23XI Racing follows a dynamic inaugural year, marked by a celebrated Brickyard 400 win. With this momentum, both brands headed into 2026 aiming to amplify their impact. Chumba Casino’s striking paint schemes are scheduled to appear on Tyler Reddick’s No. 45 car in an increased number of races, while Bubba Wallace and the No. 23 team will also display the brand at several key events, strengthening Chumba Casino’s visibility in the NASCAR Cup Series.
Tyler Reddick and Bubba Wallace to Lead on Track
Kicking off with the Daytona 500, Tyler Reddick will drive the No. 45 Chumba Casino Toyota XSE at “The Great American Race,” marking the brand’s anticipated debut at this renowned event. Reddick’s alignment with Chumba Casino will also extend to exhibition events like The Clash, further raising both the driver’s and sponsor’s profiles in the racing world. At the same time, Bubba Wallace will be back in the driver’s seat of the No. 23 Chumba Casino Toyota for a select group of races. Among these is the prestigious Brickyard 400 at Indianapolis Motor Speedway, where Wallace’s victory in the previous year marked a milestone as both his first crown jewel win and Chumba Casino’s debut race victory. These appearances highlight Chumba Casino’s ongoing involvement with 23XI’s premier drivers.
Engaging Fans with Giveaways and Unique Experiences
To complement its renewed presence on the track, Chumba Casino—together with 23XI Racing—will roll out a lineup of giveaways aimed at enriching the fan experience. Prizes will include VIP race experiences and the chance for fans to meet both Reddick and Wallace. These promotions are designed to bring fans closer to the sport and its personalities, with information and entry details available directly through the official Chumba Casino website. Chumba Casino’s branding will continue to be visible not just on cars, but also on firesuits and team equipment, reinforcing its connection with the team throughout the season.
Interactive Brand Integration in Gaming
Beyond the racetrack, Chumba Casino plans to further incorporate 23XI’s branding into its suite of casino-style games, which remain free to play for all users. Through creative integrations, fans will encounter 23XI Racing across new games and activations tailored for diverse audiences, helping the partnership reach beyond traditional NASCAR fandom. These initiatives aim to build deeper connections with both dedicated racing supporters and enthusiastic gamers, offering multiple opportunities throughout the year for unique engagement.
Perspectives from Leadership at Chumba Casino and 23XI Racing
Chumba Casino’s commitment to extending its partnership was reflected in statements from company leadership.
“Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026,”
said Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company.
“Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
– Ben Whitford, Chief Marketing Officer at VGW.
From the perspective of 23XI Racing, the partnership is equally valued.
“After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba,”
said Steve Lauletta, 23XI team president.
“Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
– Steve Lauletta, 23XI team president.
About the Partners: Chumba Casino and 23XI Racing
Chumba Casino stands as a prominent player in the digital gaming sphere, offering a broad array of casino-style games that are perpetually free to play. Their platform is celebrated for delivering a dynamic and entertaining environment, bolstered by sweepstakes promotions that let users redeem prizes and access unique content, thereby making it a lively destination for gaming fans nationwide.
23XI Racing, established in 2020 by NBA star Michael Jordan and three-time Daytona 500 winner Denny Hamlin, quickly made its mark within top-tier motorsports. The team fields notable competitors including Bubba Wallace, Tyler Reddick, Riley Herbst, and development driver Corey Heim, each piloting their own Toyota Camry XSE. Based in Huntersville, North Carolina, 23XI Racing has been the site of landmark accomplishments, including Wallace’s historic Cup Series win and the team’s inaugural playoff berth with Kurt Busch. As the organization continues to expand, it remains committed to both on-track excellence and building strong, diverse fan connections.
Looking Ahead: Growth and Excitement for 2026
The 23XI Racing partnership expansion with Chumba Casino signals a new era of innovation and engagement for NASCAR fans. With both organizations aiming for greater visibility and providing memorable, interactive experiences on and off the track, the coming season promises elevated excitement. Whether through the thrill of high-profile races featuring Tyler Reddick and Bubba Wallace, or through immersive gaming engagements, fans and participants can anticipate a series of unforgettable moments as this dynamic partnership forges ahead in 2026.
