23XI Racing has secured a new multi-race primary sponsorship partner for the 2026 NASCAR Cup Series, announcing SupplyHouse as both an official and associate sponsor for Tyler Reddick and the No. 45 team. The partnership, which starts during the April 19 event at Kansas Speedway, is designed to strengthen ties with professionals in the plumbing, HVAC, and electrical industries who also form a strong base of NASCAR fans.
Steve Lauletta, president of the 23XI team, welcomed the addition of SupplyHouse, saying,
“We are excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport. We know that many of the professionals who rely on SupplyHouse are also NASCAR fans, and we look forward to representing them throughout the season and giving them a team to cheer for each weekend.”
– Steve Lauletta, 23XI team president
While details about the total number of races featuring the SupplyHouse branding on the No. 45 Toyota Camry XSE have not been shared, the agreement marks a significant boost for the team and its marketing presence for the upcoming season. In addition to its role as a multi-race primary sponsor for Reddick, SupplyHouse will appear as a full-season associate sponsor, with its logo featured on the team’s equipment and Reddick’s race suit throughout the 2026 season.
A Unique Connection to Tradespeople and NASCAR Fans
This sponsorship aligns with SupplyHouse’s mission to connect with the skilled professionals—plumbers, HVAC technicians, and electricians—who form the company’s core customer base and share an enthusiasm for NASCAR racing. The partnership is expected to highlight the important role these tradespeople play and to create new ways for the brand to engage and celebrate their contributions.
Kaylin Staub, Chief Marketing Officer for SupplyHouse, expressed excitement about the partnership:
“This partnership gives us a meaningful way to connect with the pros who drive our industry forward. Our customers value hard work, smart problem-solving, and high performance – the same qualities that define 23XI. Partnering with them allows SupplyHouse to show up in a space our customers already enjoy, while giving us a unique platform to highlight the importance of the trades. From a marketing standpoint, it’s an opportunity to deepen relationships, build visibility, and engage with current and future customers in an environment that reflects our shared energy for rolling up our sleeves, doing great work, and celebrating a job well done.”
– Kaylin Staub, Chief Marketing Officer of SupplyHouse
Founded in 2004, SupplyHouse intends to host tradespeople at a variety of races during the 2026 NASCAR Cup Series calendar, offering appreciation for the professionals working in the field and reinforcing the community focus of the sponsorship.
Tyler Reddick and 23XI Racing’s Aspirations for 2026
Driver Tyler Reddick, who pilots the No. 45 Toyota Camry XSE and is an eight-time winner in the NASCAR Cup Series, looks forward to embodying the values supported by both SupplyHouse and 23XI Racing. Reddick, who has qualified for the NASCAR Cup Series Playoffs over the past five years, highlighted the honor of representing tradespeople at the track.
“As anticipation heats up for the 2026 season, I’m excited to welcome SupplyHouse to the 23XI team. SupplyHouse supports some of the most vital workers in our economy, and I’m honored to represent all those tradespeople and the work they do.”
– Tyler Reddick, driver of the No. 45 Toyota Camry XSE
Reddick’s impressive track record includes making the Playoffs each season for the last five years, even as he faced personal challenges. During last year’s Playoffs, Reddick’s son, Rookie Reddick, was hospitalized with heart issues, but has since returned home. Despite not taking a win in the most recent season, Reddick finished ninth in the championship, showing resilience and determination that resonates with the SupplyHouse brand and its customers.
With this new partnership, 23XI Racing and SupplyHouse aim to create a lasting impact within the trades industry and the NASCAR community, focusing on shared values of hard work and excellence. As the 2026 season approaches, the team and its new sponsor look forward to giving skilled professionals a reason to celebrate both on and off the track.
