Chili’s Grill and Bar has renewed its multi-year Spire Motorsports partnership renewal, ensuring their continued support for the No. 77 Chevrolet ZL1 driven by Carson Hocevar until at least 2026. This collaboration will officially kick off its next chapter in Texas on March 1, 2026, with both brands focusing on creative marketing to reach NASCAR fans.
Expanding Presence Across NASCAR and Racing Events
This renewal builds upon an active 2025 season where Chili’s increased its visibility at NASCAR events and other racing formats. A highlight was Spire Motorsports’ victory at the Nashville Superspeedway on May 30, 2025, underscoring the team’s on-track achievements and strengthening the value of the partnership. Looking ahead, Chili’s will start its 2026 sponsorship at the Circuit of the Americas during NASCAR’s March race weekend.
Plans include expanding sponsorship across a variety of racing events, utilizing multiple platforms to promote the Chili’s brand. This broad approach will help reach an even wider audience and create memorable brand experiences in collaboration with the racing team.
Innovative Marketing and Future Strategies
As the racing calendar advances, fans can anticipate fresh engagement campaigns and potential Chili’s appearances at additional events. The leadership of Carson Hocevar and performance of the No. 77 Chevrolet will play a significant role in the partnership’s public impact and exposure.
Significance of the Renewed Partnership
This Spire Motorsports partnership renewal with Chili’s signifies more than just increased branding; it represents a focused effort to connect deeply with NASCAR fans. Both organizations are committing to authenticity, enjoyable fan experiences, and a competitive spirit, which will contribute to getting the most out of their collaboration throughout the new agreement period.
