Jesse Love has secured a significant deal as Distributor Wire & Cable (DWC), a leading supplier in the specialty wire and cable sector based in Aurora, Colorado, partners with Richard Childress Racing (RCR) for the NASCAR O’Reilly Auto Parts Series starting in 2026. This Jesse Love NASCAR sponsorship will see DWC feature prominently on the No. 2 Chevrolet driven by Love and the No. 21 Chevrolet driven by Austin Hill, marking a multi-car partnership intended to boost brand recognition and engagement.
Strategic Vision Behind the Sponsorship
DWC brings a customer-first approach to business, prioritizing efficient, accurate, and straightforward service delivery across every transaction. Travis Williams, DWC’s CEO, emphasized the alignment with their core principle, stating,
“Every decision we make comes back to one question: does this help our customers win? Our new sponsorship of the No. 2 and No. 21 Chevrolets with Richard Childress Racing is no different,”
said Travis Williams, CEO of Distributor Wire & Cable.
He further highlighted the broader impact of the sponsorship:
“It gives us a platform to bring key customers together, strengthen the relationships that drive our business, and show them that we’re committed to going further than the competition. When our customers succeed, we succeed. That’s not a slogan. It’s how we operate.”
– Travis Williams, CEO of Distributor Wire & Cable.
DWC’s partnership with RCR is not limited to branding—it also enables the company to connect and collaborate with its customer base while maintaining its reputation for making wire and cable transactions efficient and hassle-free.
Sponsorship Plans and Race Participation
For the duration of the 2026 NASCAR season, DWC will appear as the primary sponsor for select races on both Jesse Love’s No. 2 and Austin Hill’s No. 21 Chevrolets. Both drivers hold impressive records in the NASCAR O’Reilly Auto Parts Series, with Love currently reigning as the series champion and Hill having taken the regular season title in 2023. Their continued involvement under the RCR banner strengthens the partnership’s visibility and competitive edge.
According to Mike Verlander, RCR’s president, the collaboration is designed to cultivate customer engagement and increase DWC’s brand profile throughout the racing community:
“We welcome Distributor Wire & Cable to Richard Childress Racing and look forward to utilizing our NASCAR O’Reilly Auto Parts Series program to help drive brand awareness and maximize customer engagement,”
said Mike Verlander, president of RCR. He added,
“DWC’s highly driven team of wire and cable professionals aligns with the dedicated professionals driven to perform at RCR.”
– Mike Verlander, president of Richard Childress Racing.
Launch Race Details and What Lies Ahead
The partnership officially kicks off when Jesse Love takes the wheel of the No. 2 DWC Chevrolet at Phoenix Raceway on Saturday, March 7, 2026. This race, set to air live on the CW Network at 7:30 p.m. ET, will serve as the first major showcase for the new sponsorship and is expected to set the tone for the collaboration’s impact both on and off the track.
This new sponsorship signals DWC’s deepening commitment to both its clientele and the NASCAR community, with expectations high for greater activation, engagement, and shared success among all parties involved in the coming season.
