William Byron 2024 Key Sponsor: Underlining their continued collaboration that began in 2014, Liberty University will stand as the primary sponsor for William Byron and the No. 24 team for 12 events in the upcoming season.
Previously headlining Byron’s car for 13 races in the past season, Liberty University witnessed a successful partnership as Byron clinched six victories, securing a spot in the Championship 4 for the first time.
Kicking off their appearance, the Liberty University scheme will grace the track at the Clash on Feb. 4, 2024, set to be held at the LA Memorial Coliseum. The design will also make a return for the spring race at Bristol, marking a shift from dirt tracks over the past two seasons to the concrete surface.
Liberty’s presence in the early part of the season will include appearances at Richmond on March 31, Texas on April 14, Talladega on April 21, and Dover on April 28. A special patriotic theme will adorn Byron’s car for the Coca-Cola 600 at Charlotte on May 26.
In the latter part of the season, Liberty will act as the primary partner for five races, commencing with the race at Iowa on June 16, which serves as the sold-out Cup race and marks the commencement of NBC Sports’ coverage.
The impactful Liberty University design will also make appearances at Daytona on Aug. 24, the regular-season finale at Darlington on Sept. 1, the Round of 16 race at Watkins Glen on Sept. 15, and the Round of 8 elimination race at Martinsville on Nov. 3.
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