Bommarito Automotive Group Renews Partnership: The strategic re-alliance of Bommarito Automotive Group with ThorSport Racing for the 2024 NASCAR season, commencing at the Kansas Speedway, highlights a significant development in motorsports sponsorships. This partnership, which previously yielded considerable competitive success and brand visibility, harnesses Bommarito’s strong presence in automotive sales and ThorSport’s racing expertise. Insights from industry experts suggest potential shifts in sponsorship impacts and team strategies, hinting at broader implications for the motorsports marketing sphere.
Key Takeaways
- Bommarito Automotive Group renews partnership as primary sponsor for Ben Rhodes’ No. 99 Ford F-150 in 2024.
- Partnership kickoff at Kansas Speedway event on May 4, 2024.
- This collaboration marks a return to NASCAR Craftsman Truck Series with a focus on excellence.
- The partnership includes sponsorship for three races in the NASCAR Craftsman Truck Series.
- Strategic alignment emphasizes a shared commitment to performance and marketing in motorsports.
Partnership Announcement
Bommarito Automotive Group is pleased to declare its continued collaboration with ThorSport Racing, marking the return as the primary sponsor for Ben Rhodes’ No. 99 Ford F-150, commencing at the Kansas Speedway event on May 4, 2024. This partnership renewal not only highlights Bommarito Automotive Group’s commitment to excellence in the motorsports arena but also solidifies its strategic positioning within the dynamic landscape of automotive marketing and sports sponsorship.
The 2024 season represents a significant milestone in the relationship between Bommarito Automotive Group and ThorSport Racing, a synergy that has yielded substantial brand visibility and community engagement in past engagements. By aligning with Ben Rhodes, a seasoned driver with a commendable track record in the NASCAR Truck Series, Bommarito Automotive Group utilizes a unique platform to amplify its brand ethos of performance, resilience, and precision—qualities embodied by both Rhodes and the carefully engineered No. 99 Ford F-150.
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Statement from John Bommarito
Reflecting on the renewed partnership, John Bommarito, President of Bommarito Automotive Group, shared his excitement about joining forces once more with ThorSport Racing. He highlighted the alignment between the two organizations, emphasizing their longstanding prominence in their respective fields. Bommarito’s statement not only reaffirms the strategic fit between the automotive giant and the acclaimed racing team but also emphasizes a shared commitment to excellence and a strong track record of performance.
This is another awesome opportunity to partner with ThorSport Racing, bringing together the longest-running team in the NASCAR Truck Series and Missouri’s #1 Automotive Group”, said John Bommarito, CEO/President, Bommarito Automotive Group. “We’re excited to be on board again for three races this season in the NASCAR Craftsman Truck Series with driver Ben Rhodes piloting the No. 99.” – John
Bommarito’s anticipation for the upcoming season was palpable as he discussed the specifics of the partnership. The collaboration will feature three races in the NASCAR Craftsman Truck Series, with driver Ben Rhodes at the helm of the No. 99 truck. This detail signifies a targeted approach to the partnership, focusing on high-impact races that promise to highlight the synergy between Bommarito Automotive Group and ThorSport Racing.
Bommarito Automotive Group’s Motorsports Involvement
The involvement of Bommarito Automotive Group in motorsports extends beyond mere sponsorship, reflecting a deep commitment to the racing industry through different high-profile partnerships and events. Since 2017, Bommarito has been a key figure in the motorsport arena, prominently backing the Bommarito Automotive Group 500, an annual IndyCar event that has greatly contributed to the sports’ visibility and appeal. This particular event not only boosts their brand presence within the motorsport community but also demonstrates their strategic approach to leveraging motorsport platforms for broader marketing objectives.
Further expanding their footprint in motorsports, Bommarito has established a strong presence in the IMSA racing series through a partnership with Vasser Sullivan Racing for Lexus Racing. This collaboration has yielded multiple podium finishes, highlighting Bommarito’s influence and success in such competitive environments. Such achievements are not merely incidental but are the result of deliberate and thoughtful engagement strategies that align with their business goals and the dynamics of motorsports marketing.
Moreover, their involvement stretches into NASCAR, managing the No. 31 and No. 27 NASCAR Xfinity Series cars in collaboration with Jordan Anderson Racing Bommarito Autosport. This venture represents a critical component of their motorsport portfolio, facilitating a wide brand exposure across different racing series and tapping into a diverse fan base.
Statements from Chuck Wallis
Amid their extensive involvement in motorsports, Chuck Wallis and Ben Rhodes recently shared their perspectives on Bommarito Automotive Group’s renewed partnership with Thorsport Racing for the 2024 season. Chuck Wallis, the Vice President and General Manager of Bommarito Automotive Group, articulated his enthusiasm about the progression of their engagement in motorsports.
Wallis highlighted the evolution from a modest beginning in 2015, with a partnership at Worldwide Technology Raceway and Jordan Anderson Racing No. 3 in the Truck Series, to a more prominent presence in the NASCAR Xfinity Series with cars No. 27 and No. 31. The return to the NASCAR Craftsman Truck Series in collaboration with ThorSport Racing marks a significant milestone. Wallis emphasized the strategic alignment with four races in 2024, particularly accentuating the race in their hometown on June 1 with the No. 99 Bommarito Ford, driven by Ben Rhodes, as a momentous occasion.
“Bommarito’s involvement began back in 2015 with a small partnership with Worldwide Technology Raceway and Jordan Anderson Racing No. 3 in the Truck Series, which now has transformed into the No. 27 and No. 31 in the NASCAR Xfinity Series with Jordan Anderson Racing Bommarito Autosport,” said Chuck Wallis, “We’re thrilled to be back with the NASCAR Craftsman Truck Series and partnering with ThorSport for four races in 2024, with one being in our hometown at Worldwide Technology Raceway on June 1 with the No. 99 Bommarito Ford and driver, Ben Rhodes “See you at the track!”- John
Ben Rhodes, the 2023 CRAFTSMAN Truck Series champion, conveyed his anticipation for the upcoming season. With a history of strong performances at Kansas Speedway, including two top-five finishes and leading 61 laps, Rhodes is poised to capitalize on his past successes into future victories.
News in Brief: Bommarito Automotive Group Renews Partnership
The renewal of the partnership between Bommarito Automotive Group and ThorSport Racing highlights a significant alignment within the motorsports industry, assured to improve brand visibility and competitive strength. This strategic collaboration not only reaffirms Bommarito’s investment in automotive sports but also strengthens ThorSport Racing’s capabilities in NASCAR events. Anticipated outcomes from this partnership include improved performance levels and broader audience engagement, setting a new benchmark for excellence in motorsports marketing and sponsorship.
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