Zane Smith lands huge sponsorship boost as Horizon Hobby strengthens its role in NASCAR. The company is making big moves, expanding its partnership with Front Row Motorsports (FRM) and celebrating a major milestone. This deal brings fresh opportunities for Smith, who reunites with a familiar sponsor. With new race plans, bold designs, and an exciting product lineup in 2025, there’s more happening behind the scenes. How will this impact Smith’s season and Horizon Hobby’s future in NASCAR?
Key Highlights
- Zane Smith reunites with Horizon Hobby, enhancing his career in NASCAR through renewed sponsorship.
- Horizon Hobby boosts NASCAR presence via a multi-year agreement with Front Row Motorsports.
- The partnership features Horizon Hobby’s Losi brand in six NASCAR Cup Series schemes for 2024.
- Smith will drive the No. 38 Ford Mustang Dark Horse at key races, increasing his visibility.
- Horizon Hobby celebrates its 40th anniversary, aligning with NASCAR fans and enhancing engagement.
Horizon Hobby Extends Partnership with Front Row Motorsports
While strengthening its presence in the NASCAR landscape, Horizon Hobby has extended its partnership with Front Row Motorsports (FRM) in a multi-year and multi-race agreement.
This collaboration reflects Horizon Hobby’s tactical growth in the motorsport, leveraging its Losi brand to capture a larger audience. The company has displayed its influence by introducing six NASCAR Cup Series schemes in 2024, particularly the No. 34 Horizon Hobby Ford Mustang Dark Horse.
Transitioning their focus, Horizon Hobby’s involvement shifts to the No. 38 car, marking an important role as a full-season associate partner and a two-race primary partner.
This partnership with FRM exemplifies a calculated move to boost brand visibility and foster deeper engagement with NASCAR enthusiasts, positioning both Horizon Hobby and FRM for continued success.
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Zane Smith Reunites with Horizon Hobby
Reuniting with a familiar ally, Zane Smith is set to collaborate with Horizon Hobby once again. This partnership rekindles a relationship that began during his 2022 NASCAR CRAFTSMAN Truck Series campaign.
Smith expresses excitement about this renewed alliance, indicating a mutual affinity developed during his previous tenure at Front Row Motorsports (FRM). His statement, “I’m thrilled to be back with Horizon Hobby for the next couple of seasons,” highlights his enthusiasm to integrate the brand into his racing endeavors once more.
“I go back with them to my previous time at FRM and they really are a fun partner to have on board and I can’t wait to hit the ground running with them again.” – Zane Smith
This collaboration represents a tactical alignment, benefitting both Smith and Horizon Hobby through shared goals and synergy within the NASCAR landscape.
For Smith, Horizon Hobby’s support is not just financially beneficial but also culturally compatible, enhancing his professional path. Conversely, Horizon Hobby gains visibility and engagement within NASCAR’s passionate fan base.
As Smith prepares to “hit the ground running,” this partnership promises to be both dynamic and fruitful.
Horizon Hobby Celebrates 40th Anniversary with NASCAR
Horizon Hobby marks a remarkable milestone as the company celebrates its 40th anniversary, aligning this momentous occasion with its ongoing involvement in NASCAR. This collaboration continues to strengthen through their partnership with the FRM team and driver Zane Smith.
Chris Dickerson, President of Horizon Hobby, expressed delight in fostering this enduring relationship, highlighting anticipation for a successful racing season and a deepened connection with NASCAR enthusiasts.
“We’re delighted to continue our partnership with the FRM team and NASCAR.”
“It’s a great honor to collaborate with Zane once again and we eagerly anticipate a triumphant season on the track. We are also dedicated to enhancing our bond with NASCAR fans through the upcoming release of the 2025 Losi NASCAR product line.” – Horizon Hobby
Through these efforts, Horizon Hobby highlights its commitment to innovation and fan engagement within the NASCAR industry.
Horizon Hobby’s 2025 NASCAR Product Line and Race Plans
Building on the success of their ongoing collaboration with NASCAR, Horizon Hobby is set to boost fan engagement with the introduction of its 2025 NASCAR product line and tactical race plans.
This calculated initiative aligns with the release of new products throughout the NASCAR season, beginning in the spring with two groundbreaking Losi RC schemes.
Key to their 2025 strategy is the integration of these products into the fan experience, especially at noteworthy race events.
Fans will have the opportunity to see Zane Smith’s No. 38 Horizon Hobby Ford Mustang Dark Horse compete at Kansas Speedway in May and Dover Motor Speedway in July.
These appearances are designed not only to amplify brand visibility but also to deepen the connection between the sport and its supporters.
News in Brief: Zane Smith Lands Huge Sponsorship Boost
Horizon Hobby’s expanded partnership with Front Row Motorsports marks an important milestone as they celebrate their 40th anniversary. This collaboration not only strengthens their relationship with Zane Smith but also highlights their commitment to enhancing their presence in NASCAR.
By revealing their 2025 NASCAR product line and race plans, Horizon Hobby is tactically positioning itself for future growth within the motorsport industry. This move signals a promising path for both the company and Smith’s racing career.
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