Katherine Legge is stepping back into the world of the National Association for Stock Car Auto Racing with a powerful new alliance. This move includes more than just one race. It also involves tracks that hold deep meaning for her past. A past event still lingers, and her next steps may offer a second chance. e.l.f. Cosmetics has joined her journey, and together, they plan something few expected. The road ahead promises more than just laps and finishes.
Key Highlights
- Katherine Legge returns to NASCAR with a partnership from e.l.f. Cosmetics for a multi-race, multi-series comeback.
- The partnership includes seven events across the NASCAR Cup Series and Xfinity Series.
- Legge plans to leverage past successes for redemption after a debut incident at Phoenix Raceway.
- e.l.f. supports Legge’s efforts to promote diversity and empower women in motorsports.
- The collaboration with e.l.f. and Team Chevy aims to enhance Legge’s elite racing reputation.
Partnership Announcement and Race Plans
In a significant development for motorsport and cosmetics enthusiasts alike, Katherine Legge is set to re-enter the NASCAR scene with a renewed partnership with e.l.f. Cosmetics.
This alliance marks a tactical move to integrate the beauty brand into NASCAR through a thorough multi-race, multi-series agreement. Legge, a seasoned driver at 44, will represent e.l.f. in seven prominent events.
Demonstrating versatility, she will participate in both the NASCAR Cup Series and the NASCAR Xfinity Series.
Her inaugural appearance under this partnership will be during Easter Weekend at Rockingham Speedway, piloting the e.l.f.-sponsored No. 32 Chevrolet for Jordan Anderson Racing.
Following this, she will compete in the BetMGM 300 on Memorial Day Weekend at Charlotte Motor Speedway.
Previous Incident and Redemption Plans
Katherine Legge’s return to NASCAR brings with it an opportunity for redemption following a challenging incident at Phoenix Raceway earlier in the season.
During her NASCAR Cup Series debut, Legge was involved in an accident while being lapped, which also impacted Daniel Suarez, a contender running inside the top-10 at the time. This incident marked an unexpected turn in her season, highlighting the unpredictable nature of racing.
Determined to overcome this setback, Legge is set to make her return at the inaugural event at Autodromo Hermanos Rodriguez.
This venue holds notable meaning for Legge, as she previously made history there in 2019, becoming the premier woman to win a race during the ABB FIA Formula E weekend for Rahal Letterman Lanigan Racing.
Her focus now lies in leveraging her past successes and experience to achieve a strong performance, aiming to demonstrate her resilience and skill on the NASCAR stage.
Driver and Sponsor Statements
The partnership between Katherine Legge and her sponsor, e.l.f., marks a notable chapter in her racing career. Legge expressed a profound sense of empowerment with e.l.f.’s support, emphasizing the brand’s dedication to promoting community engagement, particularly for women in sports.
She articulated her enthusiasm for collaborating with e.l.f. and Team Chevy, aiming to solidify her reputation as an elite driver within NASCAR’s competitive landscape.
“I’ve never felt more empowered than I do with e.l.f. by my side.”
“e.l.f. truly walks the walk when it comes to putting its community—and especially women in sports—in the, pun-intended, driver’s seat. I’m thrilled to work towards achieving my racing goals with my e.l.f. team alongside Team Chevy. I want to be respected as one of the best drivers in motorsport and there is no better place to hone my skill set against the best of the best in front of the largest motorsport audience in the U.S. With the pivot to go all in on NASCAR, we are diversifying my own racing legacy as well as the paddock for future generations.” – Katherine Legge
Legge’s statement highlighted her tactical approach to enhancing her racing legacy and contributing to a more inclusive environment in motorsports. She acknowledged the vast audience NASCAR commands in the U.S., viewing this as an opportunity to refine her skills against top competitors.
Sponsorship Background and Support
Sponsorship plays an important role in the racing career of Katherine Legge, with e.l.f. Beauty making notable strides in this domain. The partnership commenced in 2023, marking a historic moment as Legge became the fastest woman to qualify for the Indianapolis 500.
e.l.f. then made history as the primary beauty brand to be a main sponsor of a car and driver at this prestigious event, also serving as an official sponsor and engaging fans with an activation at Indianapolis Motor Speedway.
“As they say in NASCAR, we have found our groove. Fueling Katherine’s dream to be one of the best motorsports drivers of all time is our mission. Inspiring young athletes to fast-track their own ambitions is our passion.”
“Female NASCAR fans are more likely to watch sports on TV, listen on the radio, and attend a live event than female fans of other sports. That’s our signal to lean the e.l.f. in with zero distance between us and the community.” – Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
Furthermore, Legge’s racing program receives extra support from Sherfick Companies, Droplight, Desnude Tequila, Sparco, and Bell Helmets.
As part of Team Chevrolet in NASCAR, she benefits from a robust support network. Dr. Eric Warren, Executive Director of Global Motorsports Competition at General Motors, recognizes Legge as a positive role model, expressing excitement for supporting her ongoing efforts both on and off the track.
“Katherine is relentless in her approach to racing and is such a positive role model for other female racers to follow their dreams.”
“We are excited about the opportunity to support her in her efforts both on and off the track.” – Eric Warren
News in Brief: Katherine Legge NASCAR Comeback
Katherine Legge’s return to NASCAR, supported by a prominent beauty brand, marks an important moment in her racing career. With plans to compete across multiple series, this comeback aims to not only improve her professional path but also redefine her standing after previous incidents.
Both the driver and sponsor express optimism, highlighting a shared commitment to success and innovation. This partnership emphasizes the evolving landscape of sports sponsorships, where diverse industries collaborate to achieve mutual growth and visibility.
ALSO READ: Katherine Legge Shuts Down Doubters After Her NASCAR Crash With A Bold Promise
