Michael Jordan, celebrated worldwide for his legendary NBA career with the Chicago Bulls, added a new chapter to his legacy by stepping into the high-speed world of NASCAR. In 2021, Jordan, already known for his competitiveness and passion, teamed up with driver Denny Hamlin to form 23XI Racing, making their debut in the NASCAR Cup Series. This bold move was not only a significant moment for the sport but also represented the fulfillment of a family tradition, dating back many years to Jordan’s childhood days spent at the racetracks of North and South Carolina.
The roots of 23XI Racing’s incredible rise trace directly to Jordan’s father, who first introduced a young Michael to the excitement of stock car racing. “I grew up a NASCAR fan,” Jordan recalled in a 2017 interview, crediting his father for taking the family on road trips in their Chrysler Plymouth to watch races. His admiration for Richard Petty, a racing legend, and those family outings sparked a lifelong love for motorsports that would grow into something much larger in the years ahead.
Jordan’s connection with his father greatly influenced his future decisions. The same way he tried professional baseball to honor his father’s dreams, his involvement in NASCAR reflects that same deep-rooted motivation. In the early 2000s, Jordan ventured into motorsports with a team that competed until 2013. This journey planted the seeds for what would become 23XI Racing, bringing a new sense of excitement and competition to the NASCAR Cup Series.
Since their inception, 23XI Racing has quickly made an impact. Although the team is still in pursuit of a championship, 2024 marked a breakthrough as they secured a 6th place finish in the championship race. With the 2025 season just beginning, the energy surrounding 23XI Racing is palpable, powered by Michael Jordan’s trademark drive and determination. Industry insiders and fans alike foresee that, sooner rather than later, 23XI Racing will be hoisting a NASCAR trophy, driven by Jordan’s relentless pursuit of victory.
The roster for 23XI Racing includes notable drivers like Tyler Reddick and Bubba Wallace, each adding talent and personality to the team’s identity. While victories and championships are the goals, Jordan’s vision extends further. “I’ve been a fan for so long. And I’m always going to be that. Making money or losing money, I’m going to be a fan of NASCAR,” Jordan told FOX Sports in 2024, emphasizing authenticity and his lifelong passion for racing.
The rise of 23XI Racing marks a powerful shift in the NASCAR landscape, drawing new fans and increased attention to the sport. Michael Jordan’s presence as an owner, inspired by family tradition and driven by genuine enthusiasm, stands as a testament to the enduring impact of following one’s passions. As 23XI Racing continues to grow, the racing world eagerly watches, anticipating new achievements and a legacy that stretches beyond the hardwood floors of basketball into the roaring excitement of NASCAR’s biggest stages.
