Jenna Petty, fiancée of NASCAR Xfinity Series driver Harrison Burton, has officially revealed the launch date for her new apparel brand, Powerhouse, shortly after the brand appeared on Burton’s car at Daytona International Speedway. The announcement marks a milestone moment for both Petty and Burton as they prepare to wed, while the Powerhouse brand gains attention following its feature during the Wawa 250 Powered By Coca-Cola.
New Brand Launch Tied to Daytona Spotlight
Jenna Petty, well-known in the racing community and as Harrison Burton’s longtime partner, announced her clothing brand Powerhouse will debut on September 25, 2025. The announcement came on August 25, 2025, via her social media, shortly after Powerhouse logos were showcased on Burton’s #25 Ford Mustang during the prominent Daytona race on August 22.
The brand’s presence on the racetrack offered major exposure, aligning with Petty’s ambitions just months before her wedding to Burton. Their relationship stretches back to childhood, with the couple dating since 2017 and now planning to marry in October 2025 at Gapstow Bridge in Central Park, New York.
Personal Tribute During the Wawa 250
Harrison Burton orchestrated a heartfelt tribute to his fiancée by featuring Powerhouse on his race car during the Wawa 250. The gesture was a surprise for Jenna Petty, and her response reflected both excitement and gratitude.
“Iconic experience for @the.powerhouse.brand , this weekend. @harrisonburton12 & @amracingnascar surprised me with a spot, for my upcoming brand, on the race car! It drove around, at Daytona, for 250 miles, and looked darn good doing it. So grateful for the support & love. Stay tuned!!”
—Jenna Petty, Founder of Powerhouse
In the event, Harrison Burton qualified in eighth position, finishing the difficult 104-lap race at Daytona in sixteenth place and earning 26 championship points. The race was ultimately won by Connor Zilisch of JR Motorsports, who led 12 laps to victory. This race further increased anticipation, not only for Petty’s brand launch but also for the couple’s upcoming nuptials.
Wedding Plans with NASCAR Community Connections
As the wedding approaches, Jenna Petty has involved racing fans in updates about her preparations, often sharing personal milestones on social media. In March 2025, she marked the countdown’s start for their October ceremony by sharing engagement photos and celebrating the event.
“200 days til’ I steal your last name ⏳♾️💍”
—Jenna Petty, via Instagram
Interaction with fans continued in January 2025, when a question was posed to the couple during a Q&A session about which NASCAR personalities would attend the wedding. Petty replied:
“Is every NASCAR driver gonna be there?”
the fan questioned.
“To answer, a few. Our wedding will be small, but there will be a good bit!”
—Jenna Petty, Professional Dancer
Further details revealed by Petty confirmed that fellow Front Row Motorsports driver Todd Gilliland will stand as Burton’s best man at the autumn ceremony, highlighting their close connections within the NASCAR world.
Harrison Burton’s Recent Racing Performance
Following a shift from Wood Brothers Racing, Harrison Burton joined the Xfinity Series full-time in 2025 and is currently ranked eleventh in the standings with 603 points. His season includes nine top-ten and two top-five finishes across 24 starts, showcasing consistent performance amid professional and personal milestones.
What This Means for the Couple and Their Community
The launch of Powerhouse, paired with its high-profile introduction at Daytona and the couple’s upcoming wedding, underscores an exciting year for both Jenna Petty and Harrison Burton. Their story highlights the blend of personal achievement and motorsports loyalty, as their network within NASCAR continues to celebrate their journey on and off the track. With the Powerhouse brand’s official debut set for September, and wedding plans underway for October, the months ahead promise lasting significance for the couple and the broader racing community.
