Dale Earnhardt Jr. takes center stage in a new promotional video for NASCAR 25, released today for PlayStation and Xbox. The famed driver’s appearance highlights the authenticity and appeal of the game, aligning perfectly with the excitement surrounding the Dale Earnhardt Jr NASCAR 25 collaboration.
Players and fans alike have been awaiting NASCAR 25, developed by iRacing, with hopes that the title will capture the thrill and culture of stock car racing. As the promo went live, it quickly became the talk of the racing community, in no small part due to Earnhardt Jr.’s role at the heart of its promotion.
Parker Kligerman Praises Earnhardt Jr.’s Effortless Performance
The promotional video features Dale Earnhardt Jr. working on his iconic Chevrolet 3100 truck inside his garage, evoking nostalgia and authenticity. During the spot, Earnhardt remarks,
Sometimes you gotta get back to your roots,
—a sentiment that resonates with his legacy in racing. As the camera lingers, a vintage television in the background plays scenes from 2003’s NASCAR Thunder, drawing a connection between the history of NASCAR video games and the release of this latest installment.
Within the broader racing world, Parker Kligerman, who has secured notable victories at Daytona with JR Motorsports, expressed admiration for how naturally Earnhardt led the promo. Kligerman suggested that Earnhardt appeared so comfortable and genuine on camera that the whole shoot looked effortless. He tweeted,
The more I see @DaleJr do videos like this, the more I start to think he also somehow does these in about 1 take. It’s so natural https://t.co/hOJIX34KRq
— Parker Kligerman (@pkligerman) October 14, 2025
This level of charisma and poise has earned Earnhardt ongoing respect throughout and beyond the NASCAR fan base.
Earnhardt’s Varied Talents and Commitment to Realism
Dale Earnhardt Jr. is no stranger to being in the spotlight, with cameo roles in films such as
Talladega Nights: The Ballad of Ricky Bobby
, a feature in a Jay Z music video, and appearances in commercials for major brands like Budweiser, including a memorable Super Bowl spot. His ability to bring the right energy to the screen has become a hallmark of his career.
For NASCAR 25, Earnhardt played a significant role not just in its marketing, but in production as well. Appointed as Executive Producer by iRacing, he poured his energy into crafting an experience that brings the spirit and complexity of professional racing to life. He regularly sought input from fans on social media, especially for curating the game’s soundtrack, and personally reached out to artists and sponsors to secure the right atmosphere for the game.
A Closer Look at NASCAR 25’s Career Mode
Earnhardt’s attention to detail extended into the creation of NASCAR 25’s career mode, designed to reflect the multifaceted challenges of a racing career. Describing this feature earlier in the year, he explained,
In the career mode, you’ll be tasked with making decisions on how to spend your time,
focusing on balancing professional responsibilities both on and off the track. He elaborated further,
And it’s not all about just what you do on the racetrack you’re going to have to do things to build your reputation and that might be charitable work or a movie opportunity, there’s going to be things that your sponsors ask you to do and you’ll have to balance between building your reputation in your brand and being successful on the racetrack,
emphasizing the realistic blend of personal branding and athletic achievement within the game’s structure.
Positive Early Reception and Anticipated Impact
Early reviews for NASCAR 25 have been favorable, suggesting that Earnhardt’s dedication—coupled with iRacing’s expertise as developer—has translated to a game that resonates with the NASCAR community and newcomers alike. The involvement of high-profile contributors like Dale Earnhardt Jr., Parker Kligerman, and even influences from artists and sponsors, grounds the game in real-world racing culture. With the game’s release, fans now have a new, immersive platform through which to experience the legacy of NASCAR and the impact of racing legends both on and off the track.
This is for the die-hards, dreamers and anyone who wants a taste of our incredible sport.@NASCAR25Game is available TODAY! pic.twitter.com/yByVUGfiGi
— NASCAR (@NASCAR) October 14, 2025
The more I see @DaleJr do videos like this, the more I start to think he also somehow does these in about 1 take. It's so natural https://t.co/hOJIX34KRq
— Parker Kligerman (@pkligerman) October 14, 2025
