Jimmie Johnson, renowned for his seven NASCAR Cup Series championships, has officially become the new face of Collars & Co. as a brand ambassador, launching a fresh Jimmie Johnson brand partnership. The announcement came Wednesday on X, underscoring the menswear brand’s new role as official apparel partner for Legacy Motor Club, the NASCAR team Johnson co-owns.
Collars & Co.—supported by American business figures Mark Cuban and Peter Jones—secured its presence in the menswear industry through a well-publicized deal on Shark Tank. The company, marketed as “The Original Dress Collar Polo,” has grown in prominence by introducing firm collar technology and touting all-day comfort and high-performance fabrics. According to their philosophy, their collar construction ensures lasting structure, and they continue to emphasize superior craftsmanship across their clothing ranges.
This partnership expands beyond personal endorsement; Collars & Co. is now the official outfitter for Legacy Motor Club (LMC). The news was broken by racing insider Joseph Srigley, who shared:
“NEWS: @CollarsandCoUSA has named #NASCAR Cup Series champion @JimmieJohnson as its newest brand ambassador. As part of the relationship, the company will also become the ‘Official Apparel Partner’ of @LEGACYMotorClub.”
– Joseph Srigley, racing insider
Legacy Motor Club, co-founded by Jimmie Johnson and fellow legend Richard Petty, is home to Cup Series drivers Erik Jones (#43 Toyota) and John Hunter Nemechek (#42 Toyota) as its full-time entries. Johnson himself has returned to racing part-time, piloting the #84 machine. The ongoing collaboration between Johnson and Petty began prior to the 2023 racing season, combining the legacies of two generational champions.
How Legacy Motor Club Performed in Recent Seasons
LMC’s two primary drivers, Erik Jones and John Hunter Nemechek, ended the Cup Series season ranked 24th and 25th, respectively. Jones managed four top-five finishes and averaged a 19.7 finishing position, while Nemechek achieved two top-fives with an average finish of 20.5. These results reflect solid performances amid strong competition, and both drivers continue to gain valuable experience under the stewardship of Johnson and Petty.
Jimmie Johnson’s Racing Plans and Legacy
Although Johnson stepped away from full-time racing in 2020, he has remained active, making select appearances as a part-time driver for Legacy Motor Club since 2023. Looking ahead to 2026, Johnson intends to compete in the inaugural NASCAR Cup Series event set for San Diego, a testament to his enduring passion for the sport. Aside from this event, no additional 2026 races have been announced.
In 2025, Johnson participated in two high-profile events: he scored an impressive third-place finish in the season-opening Daytona 500 and faced adversity in the Coca-Cola 600, finishing 40th after being involved in a crash. The California native’s full-time career, from 2002 to 2020 with Hendrick Motorsports in the #48 Chevrolet, included a legendary 83 victories and seven championships—achievements that place him in the company of NASCAR icons Richard Petty and Dale Earnhardt.
The new partnership with Collars & Co. marks not only a business development for Johnson, but also an opportunity for Legacy Motor Club to deepen its brand visibility, thanks to the involvement of notable investors such as Mark Cuban and Peter Jones. This collaboration comes as Johnson remains a vital figure in the sport, both as a part-time driver and co-owner, showing that his influence off the track is as significant as his competitive drive on race day. The coming years will likely see the Jimmie Johnson brand partnership bring fresh energy to LMC and Collars & Co., further shaping NASCAR’s evolving landscape.
NEWS: @CollarsandCoUSA has named #NASCAR Cup Series champion @JimmieJohnson as its newest brand ambassador.
As part of the relationship, the company will also become the ‘Official Apparel Partner’ of @LEGACYMotorClub. pic.twitter.com/CFFhHLHQJ1
— Joseph Srigley (@joe_srigley) November 12, 2025
