JR Motorsports announced a new JR Motorsports 2026 NASCAR partnership with Champion Irrigation Products for the upcoming NASCAR O’Reilly Auto Parts Series. Starting in March 2026, Champion Irrigation’s branding will appear on the No. 1 Chevrolet driven by Carson Kvapil, bringing together two strong names in motorsports and product innovation.
Champion Irrigation Joins Forces with JR Motorsports
The agreement covers three notable races in the 2026 NASCAR season, beginning with the Darlington event on March 21, followed by Talladega on April 25, and culminating at Phoenix on October 17. Champion Irrigation, well-regarded in the industry since 1937 for its irrigation anti-siphon valve, is making a concerted move beyond residential markets. This new partnership highlights their ambition to expand into commercial and agricultural sectors, leveraging the high visibility of NASCAR to reach a broader customer base.
Significance for Both Partners
This collaboration benefits both the racing and business sides. Champion Irrigation will serve as a primary race partner during the three specified events, gaining significant exposure among racing fans and industry professionals. With multiple championships in the NASCAR Xfinity Series, JR Motorsports provides an excellent platform for Champion Irrigation to engage new audiences and reinforce its reputation as a leader in innovation and customer commitment. JR Motorsports CEO Kelley Earnhardt Miller underscored the alignment of values and ambitions shared by both organizations.
Expected Outcomes and Industry Impact
The partnership is anticipated to drive brand recognition for Champion Irrigation within the competitive NASCAR environment, supporting further growth in commercial and agricultural markets. Fans and customers can look forward to special promotional activities and engagement events scheduled around the main racing dates, as both companies work together to deepen customer interactions and expand their reach. This arrangement positions both JR Motorsports and Champion Irrigation for increased consumer engagement, business opportunities, and continued relevance in their respective fields.
