JR Motorsports has secured a significant deal for the upcoming 2026 season, welcoming WILDE Protein Snacks as a multi-race primary sponsor during the NASCAR O’Reilly Auto Parts Series. This latest JR Motorsports sponsorship news places Carson Kvapil, in his second year racing the series, at the forefront for three major races, expanding visibility for both the team and the health-focused snack brand.
Race Schedule and Driver Pairings Set for the Season
WILDE Protein Snacks will showcase its brand on Carson Kvapil’s car for primary sponsorship at three key venues throughout the 2026 season. The first partnership event will launch at Las Vegas Motor Speedway on March 14, followed by races at Indianapolis Motor Speedway on July 25 and World Wide Technology Raceway on September 12. This partnership ensures WILDE’s presence at some of the circuit’s most watched events.
In addition to Kvapil, WILDE has committed to supporting Rajah Caruth by serving as an associate sponsor on his No. 88 HendrickCars.com Chevrolet for 23 races. This widespread involvement deepens the brand’s commitment to NASCAR fans and the broader motorsports community.
“I am so grateful to have the support of WILDE as we head into 2026,”
said Carson Kvapil.
“The team and I are putting in a lot of work over the off-season to come back stronger than ever, and we are ready to embody the WILDE brand both on and off the track and get them up front and battling for some wins.”
– Carson Kvapil, Driver
WILDE Protein Snacks: The Brand’s Origins and Expansion
Borne from a quest to deliver a healthier alternative to traditional chips, WILDE Protein Snacks was established by Jason Wright. He combined simple ingredients such as chicken breast, egg whites, bone broth, and a proprietary seasoning, aiming to fulfill cravings with a nutritious twist. WILDE’s manufacturing roots are deep in Kentucky, operating the only USDA-certified chip facility worldwide, allowing the brand complete oversight of its unique production process.
The snack company’s products are now widely available, featured in national retailers including Target, Costco, and most grocery stores, and offered in several customer-favorite flavors.
“Partnering with JR Motorsports is an incredible moment for WILDE,”
said Jason Wright, CEO of WILDE.
“We built this brand to fuel people with real ingredients and bold flavor, and there’s no better place to showcase that than on the track. Supporting Carson Kvapil and Rajah Caruth throughout the season gives us an exciting platform to connect with fans who share our passion for performance, grit, and pushing boundaries.”
– Jason Wright, CEO of WILDE
Carson Kvapil’s 2026 NASCAR Plans and Broadcast Details
Looking ahead to the 2026 O’Reilly Auto Parts Series, Carson Kvapil will take on a full schedule, though not solely in one entry. Kvapil, the son of former NASCAR Craftsman Truck Series champion Travis Kvapil, will split his time in the No. 1 Chevrolet under crew chief Rodney Childers before completing the remainder of the season in another JR Motorsports-supported car.
Their first race as a team, with WILDE Protein Snacks as primary sponsor, will take place at Las Vegas Motor Speedway on Saturday, March 14, beginning at 5:30 PM ET. Fans can tune in for live coverage on The CW, PRN, and SiriusXM NASCAR Radio Channel 90, ensuring the new partnership gets national attention right from the start.
Strategic Partnerships Aim to Energize Both Brand and Team
This strategic sponsorship links WILDE Protein Snacks’ focus on health and high performance with JR Motorsports’ energetic presence in NASCAR. With the 2026 campaign on the horizon and WILDE present at multiple races, both Carson Kvapil and Rajah Caruth have the backing to pursue top results, bolstered by a brand equally committed to pushing the limits of what’s possible both on and off the racetrack.
WILDE Protein Snacks to Join Carson Kvapil, JR Motorsports for Three Events in 2026
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— JR Motorsports (@JRMotorsports) December 10, 2025
