Carson Hocevar has secured a significant Zeigler sponsorship extension for the upcoming NASCAR season, reinforcing his reputation as a rising star in the sport. Zeigler Automotive Group signed on to support him in ten points races and the coveted Clash, marking a new chapter in their longstanding partnership.
Hocevar’s Standout Season Earns Sponsorship Continuity
Carson Hocevar, racing for Spire Motorsports in the No. 77 Chevrolet, has steadily risen through the NASCAR ranks, impressing fans and teams alike. His 2025 campaign featured near victories, with particularly strong showings at Atlanta and Nashville, both securing P2 finishes. His consistent presence as a challenger in multiple events has positioned him as a potential future superstar for the sport.
The extension of the Zeigler Automotive Group’s sponsorship comes as a reward for Hocevar’s determined efforts and breakthrough performances over the past year. The partnership carries deeper significance for Hocevar, who grew up just a street away from the company’s headquarters in Kalamazoo. This connection adds personal value to their ongoing collaboration and motivates him as he moves forward in his career.
“I’m excited to continue our partnership with Zeigler Automotive Group. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.”
Carson Hocevar said (via TRE).
Hocevar views the ongoing support from Zeigler as a full-circle moment in his professional journey. Since joining Spire Motorsports, the Zeigler family has stood firmly behind both him and the No. 77 team, cementing a mutually beneficial relationship that has endured through all stages of his NASCAR tenure. He is now more committed than ever to delivering the team’s first Cup victory for Zeigler, with hopes of parking the Zeigler Chevrolet in victory lane.
“The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in victory lane this year.”
Carson Hocevar added.
Zeigler Auto Group’s Perspective on Continued Support
In the formal announcement, Zeigler Auto Group CEO Aaron J. Zeigler laid out the philosophy behind extending their deal with Hocevar. Zeigler asserted that this partnership goes beyond just brand placement on the No. 77 car, emphasizing their faith in Hocevar as a symbol of NASCAR’s future and a core part of the company’s vision moving forward.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business.”
Aaron J. Zeigler said
Zeigler praised Hocevar’s qualities, pointing out his relentless intensity, genuine nature, and an ongoing drive to improve at every race outing. These attributes, according to Zeigler, position him for even greater accomplishments in NASCAR and create a foundation for future successes both on and off the track.
“Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”
Aaron J. Zeigler added.
Looking Ahead in Hocevar’s NASCAR Journey
The support from Zeigler Auto Group and its leadership further elevates Hocevar’s profile during a crucial stage of his career. Many within the sport see him as a potential leader capable of propelling NASCAR’s future growth. His unique connection to Kalamazoo and Zeigler’s headquarters adds special meaning to their partnership, while both sides hope to see their collaboration result in on-track triumphs soon.
As the season approaches, the central question for fans and analysts remains whether Hocevar will continue climbing the NASCAR ranks with his current team or if his abilities will lead to opportunities with larger teams in the future. For now, with a bolstered partnership and renewed confidence, both Carson Hocevar and Zeigler Automotive Group are set to pursue their shared ambitions in the months ahead.
