Justin Allgaier is making headlines for his impressive Daytona 500 paint scheme, as JR Motorsports CEO Kelley Earnhardt voiced her excitement about the team’s latest reveal. As Justin Allgaier returns to the Daytona 500 for another shot after a strong debut, the presence of Chris Stapleton’s Traveller Whiskey sponsor marks a notable highlight in this Cup Series appearance.
JR Motorsports Showcases Bold Return at NASCAR’s Premier Event
JR Motorsports’ second venture into the Cup Series sees them fielding Justin Allgaier in the No. 40 Chevrolet at the sport’s most prestigious race. The focus keyword, Justin Allgaier Daytona 500, fits well as he builds on last year’s experience, where he advanced ten positions from his starting slot of 19th place. Securing his spot in the big event was no simple task—Allgaier had to compete in the Duel races, as he did not originally qualify through the time trials.
This year, Allgaier returns carrying the mantle of 2024 O’Reilly Auto Parts Series champion, coming off a season where he ranked third in overall points, just eight markers shy of topping the championship and two points behind fellow JR Motorsports driver Connor Zilisch.
Kelley Earnhardt Applauds Paint Scheme and Team Spirit
The release of Justin Allgaier’s Daytona 500 paint scheme, featuring Traveller Whiskey, brought a surge of enthusiasm from Kelley Earnhardt, who expressed her feelings publicly. Earnhardt’s energetic approval resonated through her Instagram story:

“I didn’t think it could get any better…but it did.🔥”
— Kelley Earnhardt, CEO JR Motorsports
With the official unveiling of the new look, Earnhardt’s excitement signals strong morale within the team as they prepare for a return bid. JRM is determined to harness their previous momentum and push further up the ranks in this year’s event.
Facing a Competitive Field of NASCAR Open Entries
Justin Allgaier faces another challenging route to the starting grid. He will again tackle the time trials, having to race his way in against a host of open entries, including Corey Heim for 23XI Racing, Casey Mears with Garage 66, B.J. McLeod representing Live Fast Motorsports, and J.J. Yeley from NY Racing. This fierce competition underscores the level of difficulty in qualifying for the Daytona 500 in NASCAR’s modern era.
Meanwhile, Jimmie Johnson, a legendary name in the sport, has secured his place at Daytona via the newly implemented Open Exemption Provisional. This new rule provides accomplished, world-class drivers with a clearer path into the marquee race, further raising the profile of this year’s field.
Earnhardt Calls the Daytona 500 Bid a Meaningful Opportunity
Kelley Earnhardt has described JR Motorsports’ sustained involvement in the Daytona 500 as “extremely special,” reflecting on how much the event means to both the team and its partners. Recalling last year’s performance, Earnhardt commented:
“Getting the opportunity to enter a second DAYTONA 500 is something that is extremely special to everyone at JR Motorsports. Last year was an amazing moment and I’m very proud to be able to see this group come back together with the support of Chris Stapleton and Traveller Whiskey to go after it again in February,” Kelley Earnhardt said via JRMracing.com
Justin Allgaier echoed these feelings of gratitude and anticipation for the next challenge, stating:
“Last year was such an incredible opportunity and experience and I am really thankful that Chris Stapleton and Traveller wanted to come back and be a part of this again. We had the speed last year and I know that we will again to make it into the DAYTONA 500. It’s going to be an unbelievable time.”
NASCAR’s Changing Landscape and the JR Motorsports Strategy
In the backdrop, major shifts within NASCAR are shaping the way teams operate and enter marquee races like the Daytona 500. A recent settlement involving 23XI Racing and Front Row Motorsports has led to permanent charters being established, effectively transitioning the sport toward a franchise structure. With charter valuations rising, newer teams now face steeper barriers to entry, which may impact the balance of competition in future seasons.
Despite these changes, Kelley Earnhardt has voiced satisfaction with JRM’s current position as a four-car operation in NASCAR’s second-tier series, indicating that while Cup Series expansion isn’t imminent, the organization remains alert for the right opportunity to emerge.
What’s Next for Allgaier and JR Motorsports at Daytona?
As anticipation builds, the Justin Allgaier Daytona 500 campaign stands out in a field stacked with both seasoned stars and emerging talents. With strong support from Chris Stapleton’s Traveller Whiskey and the experienced leadership of Kelley Earnhardt, the team is aiming to build on their top-10 finish while navigating the competitive entry process once again. Their performance this year will not only spotlight JR Motorsports on the Cup Series stage but will also serve as a measure of adaptability as NASCAR evolves its framework for teams and drivers alike.