Corey LaJoie broadcaster career transformation has taken center stage this year, as the NASCAR driver explains how his experience as a racing analyst for Amazon Prime Video reshaped his perspective on competing in motorsports. With a decade-long racing career behind the wheel, LaJoie now reflects on the unexpected clarity gained from his transition to broadcasting in 2025, while continuing to participate in select races.
From Full-Time Driver to Multifaceted Role
After concluding his full-time commitment in the NASCAR Cup Series last year, Corey LaJoie opted for a part-time driving role with Rick Ware Racing, piloting their #01 Ford Mustang Dark Horse. Simultaneously, he secured a seat in the Truck Series with Spire Motorsports, racing in the #07 Chevrolet Silverado. These changes allowed LaJoie to step back from the intense demands of full-time competition and explore new responsibilities within the sport.
While adapting to this new phase, LaJoie accepted the opportunity to work as a racing analyst for Prime Video. The move came as Amazon, led by Jeff Bezos, announced its acquisition of rights to broadcast five NASCAR Cup Series races beginning in 2025. Leveraging his extensive experience from years as a professional driver, LaJoie entered the analyst position well-prepared to share unique insights with viewers.
Broadcaster Experience Reshapes Race Perspective
LaJoie described his shift into broadcasting as a natural progression, drawing on nearly ten years of firsthand racing experience. He found that viewing the sport from a commentator’s standpoint not only broadened his understanding but fundamentally changed his approach as a competitor. Explaining the difference in perception, he said,
“What I realized these last five weeks during my time on Prime, I’m intently watching the race, but I’m really only focused on three guys’ races. The other guys who are there grinding away, unless they somehow factor into the main storylines of the race, they’re not top of mind.”
—Corey LaJoie, Racing Analyst
As a broadcaster, LaJoie noticed how the spotlight often falls on only a handful of drivers, and many capable racers compete largely outside the main narrative. Reflecting further, LaJoie credited this new perspective for relieving the self-imposed pressure he often confronted as a driver himself. He shared,
“Before this opportunity to see the race from a TV perspective, I would feel like if I wasn’t running well, then I was letting a lot of people down. I think that I cared too much, and I would hold the outcome too tightly, as opposed to just enjoying it when I was doing it,”
he further added. (Via Speedsport.) —Corey LaJoie, Racing Analyst
During his time as a Prime Video analyst, LaJoie worked alongside established names such as Dale Earnhardt Jr., Carl Edwards, Danielle Trotta, Steve Letarte, and Adam Alexander, bringing additional depth and experience to NASCAR’s evolving broadcast lineup.
Background and Career Milestones
Corey LaJoie has made his mark in the NASCAR community through both perseverance and adaptability. Starting his professional journey with the ARCA Menards Series, LaJoie earned recognition before moving to the Xfinity Series in 2013, where he achieved two Top-10 finishes over 22 races spanning four years. The next step saw him competing in both the NASCAR Cup Series and the Truck Series, where he tallied two Top-10 results in trucks and an impressive eleven Top-10s over 275 Cup starts across more than a decade.
LaJoie’s roots in the sport run deep, as he is a former development driver for Richard Petty Motorsports and JGL Racing. He is also the son of Randy LaJoie, a respected figure and two-time champion in the former NASCAR Busch Series, now known as the Xfinity Series. This legacy, combined with his firsthand experience on and off the track, positions LaJoie uniquely among his peers.
Looking Forward: Impact on Racing and Broadcasting
With Prime Video entering the NASCAR broadcast landscape, Corey LaJoie’s broadcaster career transformation highlights the expanding crossover between athletes and commentators within the sport. As LaJoie continues to balance selective racing duties for Rick Ware Racing and Spire Motorsports with his growing role as an analyst, his story demonstrates how gaining perspective from a different vantage point can unlock new appreciation for both competition and storytelling. NASCAR fans can expect LaJoie’s insights and experience to enrich future race broadcasts, as the sport evolves alongside emerging platforms and voices.
